Picture the scene. You are looking for a website as you want to buy a book on how to market your business. The first thing you do is type ‘marketing books’  into your favourite search engine. Slowly, you begin to work your way through the results that the search engine throws up. Most of them are the usual rubbish but you find one that looks good. You click the link.

To your huge annoyance, the page doesn’t load and a message comes up telling you the website is down. Slightly disheartened, you return to your search page and continue to browse. Are you ever going to visit that website again to have a look at what they have to sell? No, you aren’t. You will find another one that offers the product you want and you will buy from there.

The point of that example was to illustrate how detrimental downtime can be to a business. If your online presence is not around at the time someone is doing the research for how to spend their money, then you aren’t going to get the custom of that person. They will simply carry on looking and find someone else. Search engines throw up thousands of results for almost every product a customer could possibly want, so one website that ends up being down is not of massive importance to any prospective buyer.

Webmasters are constantly fighting to ensure that their percentage uptime is as high as possible. The best hosting packages wear their uptime on their chests like badges of honour as it is perhaps the single most important thing for a package. Your pages can be covered in fancy coding and beautifully written content, but all of that means absolutely nothing if people cannot access your website because your host is experiencing downtime.

Quite simply, uptime equals success. The more time your website spends online, the more chance you have of an interested party coming across it and deciding to contact you as to your products and services. It is simply a case of longer exposure time leading to more chance of being seen. It makes logical sense, which means that it is imperative that you select your web host carefully, making sure they have a good reputation for keeping pages online and not falling apart every time a page gets a high level of traffic.

So the crux of the matter is that any website that wants to make money needs to make sure that they are online for as long and consistent a time as possible as this shows not only reliability on the part of the company, but also allows the interested person to gain information about your business and products, which means they know what they are buying and have the facility to buy it.

Uptime is what makes a website tick and therefore, uptime can keep your business ticking and downtime… well downtime stops the clock.

simplewebhosting.co.uk offers all web hosting customers an uptime guarantee. We guarantee that your website will be available 99.9% of every month (but of course, we aim for 100%!) You can view our uptime reports for the last 12 months and see proof that we’ve never even once failed our uptime guarantee.