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Archive for the ‘hints and tips’ Category

Should I Opt-Out of a WHOIS listing?

Tuesday, June 8th, 2010

WHOIS is a database of content information for those who have registered domain names on the internet. It contains, names, addresses and other information on the people who own various websites, which makes it easy to contact these people about anything to do with their website or just in general.

It is a comprehensive library of information that enables both everyday people and governments to ensure that they have data and a means of contact for the millions of people who currently run websites that are live on the internet and, more specifically, those that are making money from online enterprises, much like you.

However, having all of your details in plain view to anyone with access to the internet does present very obvious risks to you. The first of these risks is obviously that having your full name, address and other contact information is a bit of an intrusion into your privacy. It means that anyone will be able to find you and that you could be subject to malicious communications of various kinds, as well as simply being consistently sent junk mail.

An example of this is spam programs that harvest email addresses directly from the WHOIS database in order to spread malware. As these addresses are provided in plain text, it is trivial for software to crawl the WHOIS database and obtain email addresses to send spam too. This is a great source of annoyance to those who often have to trawl through pages of spam to get to the emails they actually want.

Also, the fact that your home address is part of your WHOIS listing could open you up to, aside from junk mail, worse problems such as burglary. If someone can see that you are the owner of a website that makes a lot of money, then this makes you a prime target for burglaries and muggings. The fact that people who may see you as a target can access your location makes you very vulnerable.

Another issue that can arise from your personal details being so readily available is that you could be subject to consistent pestering from marketers. After harvesting your contact details from the WHOIS database, they can continuously send you both postal and email advertisements, perhaps even sending salesmen to visit you personally. All of these things contribute to diverting your attention away from your actual business and could cause you to lose a lot of money.

Every factor outlined above mean that being on the WHOIS database is very dangerous and can be detrimental to your business and your life in general. Many hosting packages, including those offered by simplewebhosting.co.uk, enable you to opt-out of being included on the WHOIS database in order to safeguard your privacy and your information.

As you can see, this is definitely a wise choice and will save you from a lot of unnecessary difficulties and wasted time. An opt-out means that you have more time to spend on what is important: ensuring that your business is successful and prosperous.

Did You Know … all of hosting plans come with a FREE domain name?

Friday, June 4th, 2010

When you buy any shared web hosting plan from simplewebhosting.co.uk, we’ll give you a .uk domain name absolutely free! No strings attached.

Why You Should Have a Professionally Designed Ecommerce Website

Monday, May 31st, 2010

Ecommerce is becoming a must-have for websites. Pretty soon, the amount of people buying from high street stores will have dwindled almost to nothing as the popularity of online retail flies through the roof. These days, you are far more likely to generate revenue with a well-designed and perfectly functioning ecommerce system than with a shop on the high street.

Any business worth its salt now has (or will soon have) an ecommerce system embedded within their online presence in order to provide an extra stream of sales for their company. A well-crafted ecommerce system guarantees you the ability to bring in far more sales than a shop on the high street would, also allowing you to reach a far wider audience eventually.

Unfortunately for the less technically able webmasters amongst us, ecommerce systems are rather complicated to implement. For those who do not have the technical expertise required to code and maintain such a system, it can be a difficult process and any system they design may be inadequate for its purpose. A lack of technological and design skills can lead to the system not functioning at all or being far too basic for the complex purpose that it needs to serve in order to be effective.

However, there are now huge numbers of professional developers who specialise in producing bespoke ecommerce solutions for businesses. These people have spent years honing the technical skills required to create the systems that sell your products to a massive online audience. They will provide you with an excellent, easy to use system that makes it easy for customers to buy from you and also find information about the products before they make a decision as to buying them.

An ecommerce system should contain a simple, yet attractive shopping interface whilst also maintaining comprehensive information about the product. This allows the user to ensure that they can access all of the information about the products on offer before they make a decision on whether to buy your stock or not. The more information you have, the better and products with more information are more likely to be bought as the user knows exactly what they are paying for.

A professionally designed ecommerce system should also contain an interface that allows webmasters to maintain the system themselves. Developers put these in so as to allow the users to keep the system up to date on their own, without having to have the developers repeatedly carry out updates. This ensures that the system can carry on being effective over time as the products and prices the company offers changes.

So to conclude, ecommerce systems are now massively important to any business that wants to maintain its sales into the future. Professionals are now located all over the internet that will ensure the quality of your system and so you should certainly go to one of these instead of trying to cobble together a system yourself.

Ecommerce certainly is the future and your company can be at the forefront of this wave.

Why Your Business Really Needs a Website

Monday, May 24th, 2010

In these current times of huge technological advance, it is becoming increasingly important for businesses to have a presence on the internet. A recent study from the UK Online Measurement company (UKOM) showed that British people spend 65% more time online now than they did three years ago. This surely shows that the online market is the best way to get in touch with and persuade your potential customers.

There is absolutely no limit to the amount of people that you can access by having a website. In theory, anyone in the world can access your website and so that is a pretty much bottomless pool of customers that you have the potential to impress.

Compared to the costs of setting up an advertising campaign to target various people, simply making a website is amazingly cheap. The costs of web hosting and domain names (especially those that we provide) is competitively low and the running costs of the average website are absolutely tiny compared to running a large advertising campaign.

Advertising on the internet is equally cheap and easy. The same study from UKOM showed that around a quarter of the time spent online is spent on social networking websites. These websites are an absolutely perfect way to reach customers. Even simply posting a link to your page every now and then in a relevant location generates a bit of a buzz around your content and can get people visiting your site who would never have even thought about it otherwise. And all of this is completely free of charge.

Another advantage of a website is that it provides you with a place to provide a depth of extra information on your products. On promotional material, where space costs money, being able to simply add a web address for further information is a valuable concept and can save you a tonne of money in the long run, particularly if you print and distribute promotional material a lot.

A website also gives your company a personal edge, with email providing a far more personable means of contact than the traditional idea of writing a letter to a company that you wish to contact. This sense of humanity goes further if your business sets up a presence on social networking websites like Facebook and Twitter as this gives an even more informal means of contact between customer and trader.

Websites have a huge number of potential advantages for a business, as stated above. The results of the UKOM study show that internet use in Britain is more prevalent than ever before, meaning that the use of the internet as a marketing tool is likely to increase as well. It has reached the point now where almost every company has some form of presence online and those that don’t have one are being left behind in the dark.

So don’t let your business be one of those that are left behind. Set up your website today with the help of us at simplewebhosting.co.uk.

Did You Know … simplewebhosting.co.uk offers freephone telephone support

Friday, May 21st, 2010

The most common feedback we get from customers is how impressed they are that we offer UK based, freephone telephone support with any of our web hosting plans.

So if you’re stuck with something and need a helping hand or just fancy a chat, give us a call FREE on 0800 619 1970.

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