Archive for the ‘hints and tips’ Category
Monday, May 24th, 2010
In these current times of huge technological advance, it is becoming increasingly important for businesses to have a presence on the internet. A recent study from the UK Online Measurement company (UKOM) showed that British people spend 65% more time online now than they did three years ago. This surely shows that the online market is the best way to get in touch with and persuade your potential customers.
There is absolutely no limit to the amount of people that you can access by having a website. In theory, anyone in the world can access your website and so that is a pretty much bottomless pool of customers that you have the potential to impress.
Compared to the costs of setting up an advertising campaign to target various people, simply making a website is amazingly cheap. The costs of web hosting and domain names (especially those that we provide) is competitively low and the running costs of the average website are absolutely tiny compared to running a large advertising campaign.
Advertising on the internet is equally cheap and easy. The same study from UKOM showed that around a quarter of the time spent online is spent on social networking websites. These websites are an absolutely perfect way to reach customers. Even simply posting a link to your page every now and then in a relevant location generates a bit of a buzz around your content and can get people visiting your site who would never have even thought about it otherwise. And all of this is completely free of charge.
Another advantage of a website is that it provides you with a place to provide a depth of extra information on your products. On promotional material, where space costs money, being able to simply add a web address for further information is a valuable concept and can save you a tonne of money in the long run, particularly if you print and distribute promotional material a lot.
A website also gives your company a personal edge, with email providing a far more personable means of contact than the traditional idea of writing a letter to a company that you wish to contact. This sense of humanity goes further if your business sets up a presence on social networking websites like Facebook and Twitter as this gives an even more informal means of contact between customer and trader.
Websites have a huge number of potential advantages for a business, as stated above. The results of the UKOM study show that internet use in Britain is more prevalent than ever before, meaning that the use of the internet as a marketing tool is likely to increase as well. It has reached the point now where almost every company has some form of presence online and those that don’t have one are being left behind in the dark.
So don’t let your business be one of those that are left behind. Set up your website today with the help of us at simplewebhosting.co.uk.
Tags: get online, hints and tips, hosting, simplewebhosting, simplewebhosting.co.uk, uk web hosting, web hosting, website
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Friday, May 21st, 2010
The most common feedback we get from customers is how impressed they are that we offer UK based, freephone telephone support with any of our web hosting plans.
So if you’re stuck with something and need a helping hand or just fancy a chat, give us a call FREE on 0800 619 1970.
Tags: 0800, did you know, freephone, hints and tips, hosting, simplewebhosting, simplewebhosting.co.uk, support, technical support, uk support, uk web hosting, web hosting, web hosting support
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Tuesday, May 18th, 2010
Choosing the best possible domain name for your business is a difficult task. There are so many factors to take into account when you make the decision as to which domain name is best for you. With a UK-based business however, there is no question about the fact that the best domain name you could possibly go for is a .uk.
This is because it instantly identifies your company as a business that is based in the United Kingdom. For many people, buying from a company that is located in the same country as them gives a sense of peace of mind that they don’t get.
Having a .uk domain name means that a customer knows straight away that your company is based in the UK. Any customer resident in the United Kingdom will be instantly more attached to your organisation, knowing that it is based in the same country as they are.
Also, a .uk domain name looks immediately more professional than a domain name such as .biz or .me.uk. Automatically, the domain names .com and .co.uk look corporate and professional, meaning that customers are far more likely to buy from a company that has one of these two domain names.
Of course, if you are outside of the UK, then you should go for a .com, or the particular TLD for your country. The connotations of a corporate feel mean that the extra cost of a .uk domain name is definitely justifiable based on the money you will make from the corporate identity it provides.
Looking professional also means that you are trusted by customers, which is an excellent achievement for any company and means that you are almost guaranteed to earn money from these customers. They are far more likely to buy from an organisation that they feel they can trust.
As well as this, a .uk domain name has the advantage of being one of the first extensions people decide to guess at if they forget the extension of a website. If, for example, a customer remembers the “simplewebhosting” part of our domain name, but cannot remember the extension, then the .uk domain name is one of the first extensions that they will try, especially if they live in the United Kingdom.
So overall, there is a multitude of benefits to registering a .uk domain name for your business website. It helps to establish your company’s identity as a UK business and increases the likelihood of your website being visited and trusted, both of which are very useful factors when trying to establish a presence online.
Of course, this does not mean you are limited to just the .uk domain name. You could buy one, or even several more, other domain names and redirect them all back to one particular domain name, whichever one you want to use.
However, .uk is certainly a domain name that has its benefits and therefore you should consider it as the best possible choice of domain name for your UK-based company website.
Tags: .co.uk, .org.uk, .uk domain, domain names, domains, hints and tips, nominet, simpledomainnames, simpledomainnames.co.uk
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Friday, May 14th, 2010
Our SSL certificates allow you to conduct business online – safer and faster. An SSL certificate is represented by the ‘lock’ symbol appearing in the corner of your browser. It contains your name, a serial number, expiration dates, a key for encrypting and decrypting information and the digital signature of the issuing authority that customers can use to verify that the certificate is real.
Regardless of how secure you make your hosting environment, any sensitive information traveling over the web can be intercepted – unless you have a digital certificate.
simplewebhosting.co.uk is pleased to offer a full range of SSL certificates from the three leading SSL brands in the world – GeoTrust, thawte and VeriSign. Find out more about our SSL certificates.
This educational video from Common Craft, LLC and VeriSign explains the broad strokes of web site security in a way that anyone can understand.
SSL in Plain English
Tags: did you know, ev, ev ssl, hints and tips, secure website, security, simplewebhosting, simplewebhosting.co.uk, ssl, ssl certificate
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Monday, May 10th, 2010
So you’ve decided on the domain name you want for your company, but you can’t decide which of the TLDs you want to use. You are considering the benefits of .co.uk and .com always seems professional, but you just aren’t sure what the best domain name for you is. This is a conundrum faced by many new webmasters who simply do not have the knowledge to choose one specific domain name for their website or just aren’t sure which will benefit them the both.
Of course, there is one simple way to avoid a predicament like this. Buy more than one domain name.
There are many advantages to purchasing various domain names. Firstly, as in the example above, it can be solution to the woes of weighing up which of the domain names are the best for you. Buying all of them means that you don’t have to worry and can redirect them all to the one that you decide is your favourite in the end. It is a simple way to solve what can be a very difficult problem for many webmasters, particularly those setting up a website for the very first time.
In addition, buying all of the different TLDs is helpful for securing the brand identity of your company. For example, if you were to buy only the .com domain name, that opens the field up for another organisation to purchase the .co.uk domain name. This means that they could be confused by surfers with your company, meaning that another business (who could even be your direct competition) could be benefiting from the traffic that is intended for your site.
Furthermore, buying up all of the domain names allows you to redirect all of the traffic to those other TLDs to the main domain name that your business uses. This makes your website easier for users to find as they may be unsure which TLD it is, something which ceases to be an issue if a large number of popular domain names are bought by the webmaster.
Often, a user will use the .com or .co.uk extension automatically when typing in a web address, so having both of these domain names in your permission is almost essential if you want to preserve the traffic for yourself. Not having these two domain names could mean that you lose traffic to the person who actually does own that domain name, meaning that they get the visitors that you originally had earned. The potential levitra order costs to your organisation are huge if business is continuously lost in this way.
So to conclude, it is advisable to buy as many domain names as possible for your website, ideally incorporating all of the popular TLDs, so as to ensure that all traffic is redirected to your domain name instead of that of a business with a similar name or, even worse, a competitor.
Mistakes cannot afford to be made when it comes to domain names, so when it comes to this issue, it’s a case of the more the merrier!
Tags: .co.uk, .me.uk, .org.uk, .tel, .uk domain, domain names, domains, hints and tips, simpledomainnames, simpledomainnames.co.uk
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