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Archive for the ‘hints and tips’ Category

How Can I Ensure My Website Is Backed Up?

Tuesday, April 6th, 2010

The prospect of your website suddenly disappearing from cyberspace is a horrid thought that plagues the mind of many webmasters. People spend hours of their lives designing and developing their online presence, meticulously working out how every page should look and writing reams of content to adorn these pages. Imagine if all that were just to disappear one day. How would you feel then?

You would be very annoyed. It would be absolute torture for anybody who had worked hard on something to see all of their work go up in smoke based on one little problem. The answer to getting peace of mind based on this kind of issue is to make backup copies of your website to be stored in various locations. This means that you needn’t worry if the online version of your site goes kaput as you can easily restore it in all its glory!

So, how do you backup the files for your website? If you use an online site management tool such as cPanel, then they should have a built in backup feature that creates a compressed file which, when extracted, provides all of the files from your website.

If you do not use one of these services, then you can obtain all of the files from your website using a properly configured FTP client, such as the one built into Adobe Dreamweaver or the freeware FTP Surfer. These all allow you to make copies of every file which runs your website.

Once you have the files on your computer, there is a huge number of other methods you could use to ensure that you have even more backup copies of your website. You can put the files on USB memory sticks, external hard drives and CD-ROMs, meaning that there are many layers of protection for your site, giving you a lot more piece of mind than if the files are only held in existence by the strength of a particular web server.

Of course, the issue here lies in the fact that your website is likely to update regularly and thus the backups have to be carried out very regularly in order to keep up with the rapidly changing content on your pages. The easiest way to get around this kerfuffle is to come up with a backup schedule. Perhaps more lengthy backups such as the one to CD-ROM should be weekly or even monthly affairs whereas buy levitra on line swift file transfer to external HDDs and memory sticks can be done daily.

Therefore, it is easy to keep your website backed up and thus there is very little room for complaint if a server issue happens to suck your website into the black hole of dead cyberspace. Huge numbers of easy backup solutions exist and the more you decide to use, the better it will be for you.

Great anguish can be avoided with a rigorous backup schedule as you never have to worry about losing all of your hard work. It just goes to show that there is no substitute for good old peace of mind.

Did You Know … we can improve your search engine rankings – guaranteed!

Friday, March 26th, 2010

Millions of people use the search engines every day to find information that you want them to find. So you should be using our levitra buy on line target=”_blank”>HyperSubmit search engine submission services to make sure your business is one of the websites they can find.

HyperSubmit will optimise and submit your website to hundreds of search engines and directories worldwide to help you unleash the full potential of your online business. Our service uses a unique technology that will list your site in Google within eight weeks, guaranteed, or you’ll get your money back. HyperSubmit is the ONLY search engine listing service that guarantees listing in Google!

Prices start from just £29.95 so what are you waiting for?! Find out more about HyperSubmit from simplewebhosting.co.uk.

What Google Wants To See On Your Website

Monday, March 22nd, 2010

Search engine optimisation (or SEO) is one of the most important aspects of running a website as it helps search engines, like Google, to find your web page and index it into their search results. The better your SEO is, the higher your website will place in their search listings.

A high placing in search listings means that more people will visit your page, which in turn means that more people will come into contact with your products and, by extension, means that your sales will go up. This is what SEO can do for your business and thus there needs to be a lot of work done to ensure that your website is optimised perfectly so that search engines see it in the best light.

SEO is all about keywords. When you first start the optimisation process for your website, you should identify a series of keywords and key phrases that you want people to search in order to find your website. For example, we want people to be able to get to this website by searching “affordable web hosting”.

So, we will try our best to mention the key phrase “affordable web hosting” as many times as we possibly levitra pharmacy can in our copy. This means that Google will see our website as being more relevant to the query of “affordable web hosting” and thus will place us higher up in the search listing for that phrase. This is SEO at its most rudimentary level.

A good way to help optimise your website for search is by adding a blog, much like this one, to your website. This allows you to write about the kind of topics you want to be associated with whilst also providing useful and engaging content to those who regularly view your page. It has many many benefits.

Most of the search engines have a facility with which you can manually add your URL to their systems. You should do this as soon as you get your site up and running as it speeds up the process by which the crawlers find and index all of your pages, meaning that you can immediately start optimising your content in order to start climbing the rankings and getting your website noticed, bringing in tonnes of brand new countries to your page.

So search engine optimisation is one of the most important factors you must consider when writing up the copy for your website. Without good SEO, no-one will come across your website via search engines and therefore you will be missing out on huge numbers of people who will never even hear of you and your services, regardless of how good these products and services are.

To conclude, you must consider SEO very strongly when you are sorting out your website, writing everything with your keywords and phrases in mind to ensure that you are giving yourself the absolute best chance of being noticed by search engines and therefore being noticed by the prospective customers that help you to earn your living.

Find out more about our search engine optimisation service, HyperSubmit, at www.simplewebhosting.co.uk/hypersubmit

Did You Know … simplewebhosting.co.uk is carbon neutral?

Friday, March 19th, 2010

We care about our environment as much as everyone else and in fact we were one of the first web hosting websites in the UK to go carbon neutral back in 2008. Using our friends at coco2.org, we invest in a range of projects from planting trees in Devon though to supplying low income villagers in South Africa with energy efficient lighting. We know that the broader the range of products we invest in the greater our overall impact will be. In January this year, we helped offset 8.1 tonnes of CO2.

What is Carbon Offsetting?
Put simply, carbon offsetting is the method by which you can minimise your impact on the environment through global warming.  For every one ton of CO2 your website activities produce, you can enable levitra cheap one ton to be saved somewhere else in the world.

This is done through projects such as planting trees, creating wind farms or investing in renewable energy projects. For example, if your web site needs electricity that emits half a ton of CO2 per year, then we could plant trees that offset that effect by taking half a ton of CO2 out of the atmosphere.

The Importance of Good Quality Web Copy

Wednesday, March 17th, 2010

When a visitor comes to your website, the first thing they will see is your eye-catching graphics. If they like what they see, then they will read through the text on cheap levitra the website. This is called the copy and it is the way in which you will communicate all of the important information about your company to the prospective customers reading it.

For this reason, it is imperative that the copy that you choose to put on the pages of your website is well-written, coherent and to the point. There is very little purpose to reams and reams of text which is shambolic and rambles on for pages and pages, beating around the bush so much that the actual idea of what you want to say is gone. Web copy must always be precise and succinct.

Web copy is also the main portion of your website which you will adapt for search engine optimisation (SEO). The use of a certain keyword or key phrase can help search engines to rank your website as being relevant to people who want information on a certain topic. If you use a certain key phrase or word enough, you can fly up the search rankings, driving more people to visit your page.

SEO is an amazing tool to get people to visit your website where you can subsequently sell them your goods and services. Without SEO, you won’t get as many visitors to your page and therefore you won’t sell as much, which means you won’t earn as money. That is how important the copy of your website is.

So, how do you get good web copy? Well, you could write it yourself. As long as you have a strong grasp of language and are able to write using decent spelling and grammar, then you can write some simple content. It’s even better if you have an idea of how SEO works because you can then tailor your writing around a certain set of keywords, meaning that your web copy is perfect for search engines to find.

The alternative is to hire a professional writer to do the work for you. They will almost certainly know the ins and outs of SEO and will definitely be able to produce precise and succinct copy for you with immaculate spelling and grammar. Their content will no doubt hit all the right buttons and will market your business in exactly the way you want it to. For this reason, it is usually better to hire someone, provided that you can afford it of course.

So in summary, web copy is a very important part of any website and thus it must be perfected and optimised for search engines before it can even go near your actual online page. It can be done yourself, but it is usually better to hire a more qualified freelancer to do the writing for you as they have the years of expertise and ability to produce something that is both engaging and optimised.

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