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Using Social Media To Promote Your Business

Monday, March 15th, 2010

In this day and age, social media is an essential area for marketing. With the rise in popularity of websites like Facebook and Twitter, businesses are now realising that these sites can be used as a valuable tool to get information about their products out to the masses. Almost everyone is a member of at least one social networking page and therefore there is huge potential for customers if you put some information out there on these pages.

However, there is a delicate balance between utilising social media to promote your business and going too far, receiving a reputation for being a spammer. There is nothing worse than overdoing it because then people are just going to avoid what you are saying and associate your website in general with spam. This kind of reputation is the worst thing a business can ever have on a social networking site as that is pretty much the final nail in the popularity coffin.

So, it is important to be subtle. For example, if you set up a Twitter account for your business, the balance is integral to remaining fairly popular. If you just go on there and repeatedly post links to your website and your products, then no-one is going to be interested in following you. However, if you strike a balance between more general tweets and those that are plugging your products, then people will follow you to monitor the more interesting stuff, seeing the links to your site in amongst them and going to try it out.

Facebook is similar in that you can create a fan page for your business, but you have to be very careful with the frequency of your updates. Also, it is good to vary the content of your updates, so sometimes you should post an interesting link to something related or an intriguing question based on your topic. This adds a social and personable layer to your business which means people are more likely to visit your page and access the content that you want them to look at.

Other social networks have similar features for promotion and thus you have to maintain a similar balance. It is also crucial that you do remain updating the pages regularly as otherwise people will never look at the page so, when you do update, no-one will see it, which is a major tragedy. Therefore, it is important that you do periodic updates to keep people coming.

So in summary, social networks are a vital tool in this day and age for businesses to use in order to spread the word about what they offer to their customers. However, it can also be a curse as the potential losses in reputation are massive if the balance of advertising to interesting content is not carefully monitored.

My advice to a company would be that you should use social media definitely to market yourself, but try your best to propecia online prescription make sure your advertising is not the sole focus of your social media presence. Try to invite response as this makes you seem like a company worth associating with.

Did You Know … simplewebhosting.co.uk is on Twitter?

Friday, March 12th, 2010

In fact, we have been for a while propecia online cheap now but just in case you didn’t know, you can follow us at twitter.com/simplestatus

We use our Twitter feed to keep customers up-to-date with our server status (get to know straight away if your server is having a problem) as well as telling you about our special offers and re-tweeting useful industry news.

If you’re on Twitter, follow us!

What to Look For In a Web Host

Thursday, March 11th, 2010

The most important organisation involved in your website is almost unquestionably the web host. These are the people that are responsible for putting your site on the Internet and also keeping it online. Without them, there is no way that anyone else could see your website and thus there would be very little point in working hard to produce reams of content. It is of no use to you if it cannot be seen.

Actually getting your website online is not the only responsibility that your host has and thus there are a multitude of factors that have to be taken into consideration before you choose which hosting company to invest your trust and money in.

The first factor that will draw your attention is of course the place. There is no chance that you will choose a package that is too expensive for your budget, regardless of how good the features and services contained within the pack are. It is important when looking at these figures to be careful of whether the prices are annual or monthly. Different companies price their packages by different time frames, so it is imperative to be vigilant here so as not to be caught out.

Uptime is also important. There is absolutely no point in setting yourself up with a web host that is going to be down half the time. No-one can see your website then and your money has been wasted. For more information on how important uptime is, read our post on it here.

You also have to consider web space and bandwidth. The former is the amount of space you have to store all the files for your website, like all the pages and any images that you use. cheap propecia online Estimating how much space you will need means you won’t be caught out by cheap deals with little space. Bandwidth, in basic terms, is the amount of traffic that can come in to your website. If you are envisaging a lot of visitors, you are obviously going to need more bandwidth. It’s as simple as that.

E-mail services are another factor worth considering. Some hosts offer the ability to set up e-mail addresses connected to your website with the number of addresses allowed being dependant on the package. In order to find the best deal for you, you must decide how many addresses you will actually need and also how many you can afford.

So basically, there are a huge number of features that you need to look at when comparing the many different hosting websites there are out there. Only you can know what features you need and how much you are willing to pay in order to get your website running to the highest of standards.

All of these factors above and many more besides are of paramount importance when choosing your host, so it is very important that you know what you want and shop around to see as many different offers as you possibly can find.

simplewebhosting.co.uk is one of the UK’s longest established web hosts.

What to Look For In a Web Designer

Wednesday, March 10th, 2010

The visual appearance of your website is an integral factor to its success. If your website is not pleasing to look at, then visitors aren’t going to want to stay on the page for very long and therefore they won’t get the information from the page that you want them to get. For this reason, you must ensure that your design is excellent. If you aren’t particularly good at web design yourself, then it is a good idea to hire a professional to do the job for you.

But how do you choose the right professional for the job? Well, allow me to tell you.

Any web designer worth their salt has their own web page. For this reason, it is always worth doing a web search in order to see if you can find anyone that catches your eye. You can even refine your search to find only designers in your area or those that are based in a particular country. We hope you’ll agree that OUR webpage does the job nicely 😉

Viewing a few of the designers’ websites can be a very nice way to sort the good ones from the not so good as, generally, someone who is able to produce a stylish design for their own website is going to be able to produce a stylish design for your website. If the designer has an aesthetically poor web page, then the odds are that they won’t be able to produce a solid design for your website either.

If none of the organisations and people you come across take you eye, or even if you just want to find some more alternatives, there are various online directories of web designers and also websites that designers congregate on that are set up for prospective clients (which here means you) to present details of the job they want doing. Then, designers are invited to bid for the project and the client chooses who they want to hire for the job.

These websites are useful as they often have a rating attached to each designer based on reviews from previous clients. This allows you to get a feel for how reliable a worker the designer is and how high the quality of their work is. The same can be achieved by testimonials from customers on the websites of designers.

However, you must always be aware that only pleased customers would have provided positive testimonials and the designer would not print the bad reviews. Due to this, independently produced feedback ratings are a far more reliable way of judging how good a designer is.

So basically, there is no definitive way to find a good web designer, but there is very little chance that the first one you come across is the best you could possibly have. You are unlikely to find the right designer by doing a very quick search. purchase tramadol online It in fact takes a great deal of research and a look through some comprehensive feedback to ensure that you pick someone who knows what they are doing and will be able to make your web page look fantastic.

simplewebhosting.co.uk can design your website for a little as £149. Find out more.

The Power of Ecommerce and How Easy It Is To Start Selling Online

Monday, March 8th, 2010

Before the turn of the century and the beginning of the new millennium, no-one would have been able to tell you what ecommerce was. Now though, ecommerce is big business. More and more companies have decided to utilise the power of the web in order to get their products to their customers in a way that is more convenient for everyone.

An online arm is now almost essential azithromycin without prescription for any business. Not only does it give the opportunity for another wave of sales along with your physical point of sale selling, but ecommerce allows sales to happen in an easier and more convenient way, over the Internet, meaning that your customers don’t even have to leave the warmth of their homes.

There is little question as to whether going out to a shop or buying online is easier. It is obvious that a customer would much rather find the item online and order it from a website, waiting for it to turn up at their door. This is reflected by the fact that high street stores are being forced to close and that online retailers such as Amazon are getting gradually bigger shares of overall sales, particularly around the Christmas period.

This shows that the market for online business is huge already and is continuing to grow every year as more and more people convert from high street shopping to doing it all from the comfort of their armchair at home. Due to this growth, it is all the more important that your business capitalises on this trend and moves itself into the online market as quickly as is possible.

So the next question is, how do you do it? Well, all you really need is a website and a simple payment system. Domain names can be picked up very cheaply and hosting is equally so. There are websites that enable you to set up simple shopping cart systems and also developers who will charge a very small fee for a higher quality system, along with customer support bundled in.

Alternatively, you can choose not to bother with a fancy system and instead just ask for money to be paid to you manually via your chosen payment method in return for your goods or services. This method can be just as effective as a clever and intricate system and also can save you a bit of extra money in the process, whilst also meaning that the customers put their trust in a person instead of a fancy online system.

So ecommerce is easy to set up, depending on how complex you want to go and it can also be a hugely beneficial method to bring online sales into your company and transfer your products to a wider audience than what you would get from selling them in the high street.

It is certainly a method that companies should take on if they truly wish to capitalise on the trends and now it is likely to be a battle not of who can do it, but who can do it best.

Find out more about the great e-commerce solutions simplewebhosting.co.uk offers and get YOUR webshop online today!

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