Archive for the ‘web design’ Category
Wednesday, April 14th, 2010
So you’ve created the perfect design for your website. It looks beautiful and you are sure that a page this pretty is going to draw in hundreds of new customers to send your revenue flying through the roof. But there is one problem. Your website currently lacks content. How are people going to find out about all of your amazing products? levitra buy online You are going to have to write something and it has to be good.
Basically, website content is pivotal to whether the page is successful in serving its purpose. If you write something brilliant, then there is every chance that you will see a huge positive change in your sales patterns. However, equally, if your content looks unprofessional and is poorly written, then this will drive people away from your products in an instant, regardless of how good this product might be. Psychologically, poorly written content is the Achilles heel of any website.
The cardinal sin for me is when people’s website content has not been properly proofread. There is nothing worse when I look at a webpage and I see spelling and grammar errors or poor sentence structure. I would expect someone who has put the time into developing a professional website to invest a few minutes reading through what they have written to ensure that it all makes sense and adheres to basic linguistic rules.
One of the main problems I find is that people are willing to shell out a tonne of money on someone to design their website and make sure that the aesthetics of it are up to scratch, yet they feel like they can so the writing fine for themselves. Often though, they can’t. Quite often, it would have been a perfectly justifiable expense for them to pay a little bit of money for someone with a bit of talent and professionalism to write some decent content for them.
The problem is that everyone can write. Or rather, everyone thinks that they can write. Really, everyone has the capacity to write something, but not everyone can write something that is worthy of being published on a commercial website. When what you need is eloquence, subtlety and persuasion, you often just get rubbish.
What website content needs is enough subtlety that people want to buy the product to find out everything, but giving away enough information so that people know what they’re getting. This balance is integral.
Also, you need to word things properly so that a person can read them without wondering what you are on about or considering your intelligence. For example, if your vocabulary is not professional enough, they might see you as the wrong business to buy from, which is definitely bad.
So to conclude, website content is a more delicate art than it first seems and sometimes it is better to turn to a professional for quality instead of taking the risk as to whether what you are able to write is good enough to keep the customers coming in.
Sunday, April 11th, 2010
Your homepage is the most important page of your website. It is the first thing that most of your visitors will see and so it is of paramount importance that this page is good enough to entice the reader into looking at even more of your content and henceforth learning more about your company and the products you have on offer.
The more attractive your homepage is the more chance there is of visitors deciding to stay on your website for longer and thus read through more of your information and products. For this reason, it is imperative that you work hard on your homepage in order to make sure that it is attractive enough to lure in the customers.
So, what can you do to make the homepage of your website great for your visitors to look at?
Firstly, the trick is minimalism. No-one is going to look at a website that is too flashy and over the top. If you cover your page with flashing images and massive banners, then there is absolutely no chance of visitors spending enough time on your website to come into contact with the information on your company and your products.
As well as this, it is important that you do not cover your homepage in reams of text. If all of your text and information is found on the homepage, then no-one is going to look deeper through the site in order to see the depth of the other information on your website and the product pages that you really want them to look at in order to find the information on your actual products.
Even better, you can use the homepage in order to tease the reader as to the contents within. If your homepage content is well written, then it can be the ultimate hook to bring the reader around to looking at the further information on your website and thus buy soma online buying your products in the end. The more you play on what the reader wants, the more chance you have of them getting to buy your product eventually.
Crucially however, the homepage for your business has to look professional. There is no point trying to sell your product to people using a website that looks like it has been designed by someone who doesn’t know what they are doing. Due to this, it is often best to seek a professional to do the designing for you as they will definitely be able to produce something that is befitting of the level of professionalism that you want to convey with your website as a whole.
So to conclude, the homepage of your website is very important indeed as it is the main hook you will use to lure a reader into the rest of your content and products. A well designed homepage is certain to cause a huge upwards spike in your revenue whereas a poor design is certain to gain you no success at all.
Wednesday, March 17th, 2010
When a visitor comes to your website, the first thing they will see is your eye-catching graphics. If they like what they see, then they will read through the text on cheap levitra the website. This is called the copy and it is the way in which you will communicate all of the important information about your company to the prospective customers reading it.
For this reason, it is imperative that the copy that you choose to put on the pages of your website is well-written, coherent and to the point. There is very little purpose to reams and reams of text which is shambolic and rambles on for pages and pages, beating around the bush so much that the actual idea of what you want to say is gone. Web copy must always be precise and succinct.
Web copy is also the main portion of your website which you will adapt for search engine optimisation (SEO). The use of a certain keyword or key phrase can help search engines to rank your website as being relevant to people who want information on a certain topic. If you use a certain key phrase or word enough, you can fly up the search rankings, driving more people to visit your page.
SEO is an amazing tool to get people to visit your website where you can subsequently sell them your goods and services. Without SEO, you won’t get as many visitors to your page and therefore you won’t sell as much, which means you won’t earn as money. That is how important the copy of your website is.
So, how do you get good web copy? Well, you could write it yourself. As long as you have a strong grasp of language and are able to write using decent spelling and grammar, then you can write some simple content. It’s even better if you have an idea of how SEO works because you can then tailor your writing around a certain set of keywords, meaning that your web copy is perfect for search engines to find.
The alternative is to hire a professional writer to do the work for you. They will almost certainly know the ins and outs of SEO and will definitely be able to produce precise and succinct copy for you with immaculate spelling and grammar. Their content will no doubt hit all the right buttons and will market your business in exactly the way you want it to. For this reason, it is usually better to hire someone, provided that you can afford it of course.
So in summary, web copy is a very important part of any website and thus it must be perfected and optimised for search engines before it can even go near your actual online page. It can be done yourself, but it is usually better to hire a more qualified freelancer to do the writing for you as they have the years of expertise and ability to produce something that is both engaging and optimised.
Wednesday, March 10th, 2010
The visual appearance of your website is an integral factor to its success. If your website is not pleasing to look at, then visitors aren’t going to want to stay on the page for very long and therefore they won’t get the information from the page that you want them to get. For this reason, you must ensure that your design is excellent. If you aren’t particularly good at web design yourself, then it is a good idea to hire a professional to do the job for you.
But how do you choose the right professional for the job? Well, allow me to tell you.
Any web designer worth their salt has their own web page. For this reason, it is always worth doing a web search in order to see if you can find anyone that catches your eye. You can even refine your search to find only designers in your area or those that are based in a particular country. We hope you’ll agree that OUR webpage does the job nicely 😉
Viewing a few of the designers’ websites can be a very nice way to sort the good ones from the not so good as, generally, someone who is able to produce a stylish design for their own website is going to be able to produce a stylish design for your website. If the designer has an aesthetically poor web page, then the odds are that they won’t be able to produce a solid design for your website either.
If none of the organisations and people you come across take you eye, or even if you just want to find some more alternatives, there are various online directories of web designers and also websites that designers congregate on that are set up for prospective clients (which here means you) to present details of the job they want doing. Then, designers are invited to bid for the project and the client chooses who they want to hire for the job.
These websites are useful as they often have a rating attached to each designer based on reviews from previous clients. This allows you to get a feel for how reliable a worker the designer is and how high the quality of their work is. The same can be achieved by testimonials from customers on the websites of designers.
However, you must always be aware that only pleased customers would have provided positive testimonials and the designer would not print the bad reviews. Due to this, independently produced feedback ratings are a far more reliable way of judging how good a designer is.
So basically, there is no definitive way to find a good web designer, but there is very little chance that the first one you come across is the best you could possibly have. You are unlikely to find the right designer by doing a very quick search. purchase tramadol online It in fact takes a great deal of research and a look through some comprehensive feedback to ensure that you pick someone who knows what they are doing and will be able to make your web page look fantastic.
simplewebhosting.co.uk can design your website for a little as £149. Find out more.
Monday, March 8th, 2010
Before the turn of the century and the beginning of the new millennium, no-one would have been able to tell you what ecommerce was. Now though, ecommerce is big business. More and more companies have decided to utilise the power of the web in order to get their products to their customers in a way that is more convenient for everyone.
An online arm is now almost essential azithromycin without prescription for any business. Not only does it give the opportunity for another wave of sales along with your physical point of sale selling, but ecommerce allows sales to happen in an easier and more convenient way, over the Internet, meaning that your customers don’t even have to leave the warmth of their homes.
There is little question as to whether going out to a shop or buying online is easier. It is obvious that a customer would much rather find the item online and order it from a website, waiting for it to turn up at their door. This is reflected by the fact that high street stores are being forced to close and that online retailers such as Amazon are getting gradually bigger shares of overall sales, particularly around the Christmas period.
This shows that the market for online business is huge already and is continuing to grow every year as more and more people convert from high street shopping to doing it all from the comfort of their armchair at home. Due to this growth, it is all the more important that your business capitalises on this trend and moves itself into the online market as quickly as is possible.
So the next question is, how do you do it? Well, all you really need is a website and a simple payment system. Domain names can be picked up very cheaply and hosting is equally so. There are websites that enable you to set up simple shopping cart systems and also developers who will charge a very small fee for a higher quality system, along with customer support bundled in.
Alternatively, you can choose not to bother with a fancy system and instead just ask for money to be paid to you manually via your chosen payment method in return for your goods or services. This method can be just as effective as a clever and intricate system and also can save you a bit of extra money in the process, whilst also meaning that the customers put their trust in a person instead of a fancy online system.
So ecommerce is easy to set up, depending on how complex you want to go and it can also be a hugely beneficial method to bring online sales into your company and transfer your products to a wider audience than what you would get from selling them in the high street.
It is certainly a method that companies should take on if they truly wish to capitalise on the trends and now it is likely to be a battle not of who can do it, but who can do it best.
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