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Should I Have Advertising On My Website?

Advertising, to many, is seen as one of the horrors of the internet. For many regular internet users, the distraction and annoyance of adverts is something that plagues a lot of websites and makes advertising an enemy to many of those who spend their time browsing the online world.

Hideous animations and flashing images that distract the user horrendously from the page seem to be a common feature on certain kinds of websites and it is these that have given the entire concept of advertising a bad name. However, done correctly, a bit of advertising can serve a purpose and serve it well.

If a business sets aside a small area of their website for some advertising, then they can offer that space to other companies for a small fee. Choosing to charge weekly or monthly prices means that there is a constant stream of income on the way in from these people and this can be very valuable money to your business particularly if your site receives a lot of hits as this means that you will be able to charge higher prices for your advertising.

Some of the most popular websites on the internet can refuse to charge a lot of money for advertising due to the number of visitors they consistently get. This means that advertising can become a strong source of revenue for these companies and some companies are even able to offer their services for free based on the amount of money that they can generate for having a small amount of advertising on their pages.

However, it is very important indeed that you manage the kind of advertising which ends up on your website very carefully. Large advertising banners are a big turn off to those visiting the page and animated advertisements, unless they are very understated, are inadvisable as they attract the attention of the viewer away from your content and can also be irritating.

I know that I in the past have given up on whole businesses simply because the advertising on their website was so annoying. It seems extreme, but these are some of the consequences that can incur if you incorrectly manage the placement of advertising on your website. It is something that has to be done well.

Equally, the content of the adverts is important. There is no way that a website for a company aimed at families can be advertising products that are only suitable for adults. This confuses the viewer and can often give them an incorrect view of your organisation based on what they have seen on your advertising. It doesn’t matter that you haven’t generated the content yourself. The fact that it is on your website connects it intrinsically to your business and therefore your corporate image.

So in conclusion, well-managed advertising can be an excellent way to bring some extra revenue into your company through your website. However, if done badly, it can lead to some very serious consequences for you and your business. It is up for you to decide whether this is a risk worth taking.

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