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Posts Tagged ‘business website’

What a Blog Can Do For Your Business

Sunday, February 21st, 2010

With the surging power of the Internet, businesses are now being forced to harness the power of the web in order to show that they are in touch with the modern age. The Internet also allows for a second level of communication with prospective customers, which can humanise a business and make your organisation and therefore your products more personable as a whole.

Also, it is important for companies to ensure that they have regularly updated content on their website. This is the only way that people are going to return to the website regularly and therefore it is the only way they will come across information on new services and offers that your organisation has set up.

Without doubt, the best way for a company to provide content that is engaging and can be updated is to set up a blog. This means that they can not only boost their content levels, but they can also give the impression of being personable and ready to communicate with customers on more than simply a business level.

There is no hard and fast rule as to what kind of content you should put on a company blog, but usually your content should centre around the subject that you have expertise in. This usually means that your blog content should focus around the product you are trying to sell. Of course, this does not mean that you should limit your content stringently to that one specific subject, but in fact that everything you write should relate to your product in some way. Irrelevant content will not help anyone, least of all your company.

As well as the personal layer a blog adds to your organisation, it also has benefits in terms of search engine optimisation. Blog posts containing key words are always useful to drive traffic to your website through search engines. The more times a certain key word is used, the higher your site will rank in the search pages. Obviously, you have to integrate these words into your work; otherwise it is clear that your content has not had very much effort put into it.

The main danger with blogs is that it is easy to forget to update them and this means that the entire concept of engaging and regularly updated content is thrown out of the window. It is important that you have someone dedicated who you can rely on to produce regular content to the same high quality as they began with. There is nothing worse than a blog which goes off the boil after the first month or so. A blog that does not get updated is absolutely no use to anyone and isn’t going to do your company any favours.

Nonetheless, a blog is a fabulous tool for any company as the benefits of it are huge and it gives your website a more interesting feel and gives prospective customers some information about why your company has the expertise required and why they should buy from you.

Why Having a Professionally Designed Website Is Best for Your Business

Monday, February 15th, 2010

In this day and age, a website is an important, almost essential feature of any business. Having a web presence gives potential customers somewhere to go in order to find the information that they need on your company without having to go through the hassle of contacting you or travelling anywhere. They simply need to type a few words into a search box and all of the information that they need is right there in front of them.

Of course, you could use a free website builder to make your website or you could even try a hand at learning some simple coding and knocking up a basic design. You can’t go wrong with some flashing lights and vibrant text colours, right?

Wrong.

In fact, those things and design features are the cardinal sin of web design. So many websites with great potential are ruined by the fact that people do not have an eye for the best kind of web design. People seem to think that adorning their pages with flashing pictures and garish colouration is the kind of design that will bring the visitors flocking in.

Whilst these kinds of design techniques may work on posters that the eye only has to fixate on for a second, a web page that customers may look at for an extended period of time should be simple and easy on the eye. The need for fancy banners is minimal as it is highly likely that the person visiting your site is already interested and thus does not need to be “drawn in” by your graphics.

For these reasons, it is best for your website that you hire someone who has an eye for detail and a level of experience in making a website look exactly how it should. If you are truly serious about increasing your sales with an online presence, what you need is a professional web designer.

It is easy when browsing the internet to tell which websites have been designed by proper web designers and which ones have simply been knocked together by someone with a few minutes and a copy of Microsoft FrontPage to play around with.

A professional is able to produce a reliable website based around a skin that has the correct level of flashiness compared with easiness on the eye. They can produce the kind of website that someone would be happy to look at for long enough to read through the information. If you look at the most popular commerce websites, eBay and Amazon, you can tell that they are both easy on the eye. This is done so that people can spend hours happily browsing these sites without being distracted by stupid graphics and these sites pull in millions of pounds every year.

The moral of this all is that it is certainly worth shelling out the money when making your website to hire someone who can produce a proper design. If your site looks good, then people will buy your products. It is that simple, so make the right decision today and show just how serious about business you are.

simplewebhosting.co.uk can create your professionally designed website for as little as £149 and our talented, award-winning web designers are available today to get you online. Visit www.simplewebhosting.co.uk/web-design to find out more.

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