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Posts Tagged ‘domain names’

How Many Domain Names Should I Register?

Monday, May 10th, 2010

So you’ve decided on the domain name you want for your company, but you can’t decide which of the TLDs you want to use. You are considering the benefits of .co.uk and .com always seems professional, but you just aren’t sure what the best domain name for you is. This is a conundrum faced by many new webmasters who simply do not have the knowledge to choose one specific domain name for their website or just aren’t sure which will benefit them the both.

Of course, there is one simple way to avoid a predicament like this. Buy more than one domain name.

There are many advantages to purchasing various domain names. Firstly, as in the example above, it can be solution to the woes of weighing up which of the domain names are the best for you. Buying all of them means that you don’t have to worry and can redirect them all to the one that you decide is your favourite in the end. It is a simple way to solve what can be a very difficult problem for many webmasters, particularly those setting up a website for the very first time.

In addition, buying all of the different TLDs is helpful for securing the brand identity of your company. For example, if you were to buy only the .com domain name, that opens the field up for another organisation to purchase the .co.uk domain name. This means that they could be confused by surfers with your company, meaning that another business (who could even be your direct competition) could be benefiting from the traffic that is intended for your site.

Furthermore, buying up all of the domain names allows you to redirect all of the traffic to those other TLDs to the main domain name that your business uses. This makes your website easier for users to find as they may be unsure which TLD it is, something which ceases to be an issue if a large number of popular domain names are bought by the webmaster.

Often, a user will use the .com or .co.uk extension automatically when typing in a web address, so having both of these domain names in your permission is almost essential if you want to preserve the traffic for yourself. Not having these two domain names could mean that you lose traffic to the person who actually does own that domain name, meaning that they get the visitors that you originally had earned. The potential levitra order costs to your organisation are huge if business is continuously lost in this way.

So to conclude, it is advisable to buy as many domain names as possible for your website, ideally incorporating all of the popular TLDs, so as to ensure that all traffic is redirected to your domain name instead of that of a business with a similar name or, even worse, a competitor.

Mistakes cannot afford to be made when it comes to domain names, so when it comes to this issue, it’s a case of the more the merrier!

Using Email to Keep Customers Coming Back

Thursday, May 6th, 2010

So, a prospective customer has visited your website. They have had a decent look around and read through the information that you have on offer. You are now in their mind as the kind of organisation that they will consider buying products from in the future, but they don’t want to keep having to check the website all the time in order to see the content that you have on offer.

How can they keep up with your latest products and blog posts without constantly having to check back just in case there happens to be something that they have missed out on?

The answer is that you set up a mailing list. This allows those that want to keep up to date with the happenings within your business and the products that you have on offer to subscribe to have news on your organisation emailed directly to them. Subscribers will be sent regular updates on what is going on within the company and also announcements about exciting changes and features.

Initially setting up a mailing list function is easy and it essentially operates itself. There are even online services that the less tech-savvy webmaster can use in order to set up a mailing list for their website. It requires very little levitra 10mg maintenance as addresses are added automatically when a user signs up and you simply have to write the email. Such a simple system is surely something that every webmaster should take into consideration?

For the user, it couldn’t possibly be either. All they have to do is input their email address (and sometimes some other basic personal information) into a form on the website and then they will be added to the list of people who have the email sent to them when it is written by the webmaster. They then just have to wait for the webmaster to send out an email and it will appear in their inbox with no more action from them. It couldn’t be easier.

Another advantage of this is the regularity with which people check their emails. Many computer users check their emails more than once a day and some have programs that run constantly and alert them when an email is received, meaning that they will be very fast in receiving the message.

This gives you comfort as an organisation because it lets you know that your information will get out to the mailing list very quickly and that those who have signed up will get all of the information that you wanted them to get. It is a sure-fire way to keep interested parties informed.

So to conclude, email mailing lists are a perfect feature for regularly updated websites to use as it allows users to keep up to date with everything that the organisation is up to without having to constantly visit the site. Ease of use is the main factor, ensuring that your business can get that valuable information out there, targeted to the people who will actually be interested in reading it.

Choosing The Right Domain Name

Wednesday, May 5th, 2010

For anybody starting out with a website, the domain name that they choose is the most important factor of getting their business noticed. If they have a completely unmemorable domain name, then there is no way that anyone is going to visit their website more than once.

The domain name is also a first impression for the customer and can have a huge impact in how your company is perceived. For example, a website selling web hosting that has the domain name “simplewebhosting.co.uk” is instantly more professional and trustworthy than “host-ur-site-ere-lol-for-cheap.co.uk”. It’s imperative that you are careful with your naming. There are some simple rules that you can follow.

Firstly, we would always suggest that you keep the domain name short and simple. No-one is going to remember a lengthy and complex domain name (see above example) and thus you will lose out on the massive potential market of word of mouth advertising (read more on that here). Also, it means that people are going to have to search for your website every time, which is a problem if you don’t rank particularly highly in search engine results.

Also, it is important to ensure that your domain name isn’t similar to someone else’s. Your domain needs to stand out as being unique; otherwise you will just be seen as copying someone else. Managing a unique identity for your website is essential as it provides something for you to be identified by, both online and in general as an organisation. Without a unique identity, you have no hope of your domain name becoming recognisable and thus the chance of people becoming regular visitors to your website is lowered.

Equally important is that your domain name is low on usage of numbers and symbols. If you choose a domain name that is full of awkward characters and numbers, then there is a higher chance of people forgetting it, or getting the wrong combination of these symbols and numerical figures. It is much easier to remember a domain name that is comprised of normal English words than one that is full of symbols or numbers (again see the example at the beginning of this article).

Along with avoiding numbers and symbols, you must make your domain name easy to type. There is no point in using words that are difficult to spell or words with lots of awkward letters (like Q and X) in because people will start making mistakes and not getting to your website, or worse being sent to someone else’s website. Again, this could result in them referring back to search engines, which (depending on the quality of your SEO) could be disastrous.

So, there are a number of factors that you need to take into account when you are selecting the domain name for your business’ website. Various issues can arise that you must work around in order to come up with a domain name that manages to be descriptive whilst also being short and memorable.

It is a difficult process to get right, but a strong domain name can lead to a very successful website indeed.

Did You Know … we can now register domains for Australia, New Zealand, Hong Kong and Singapore?

Friday, April 16th, 2010

Using our dedicated domain names website, simpledomainnames.co.uk, you can register over 70 different types of domain name; now including .com.au, .net.au and .org.au for Australia, .co.nz, .net.nz and .org.nz for New Zealand, .hk for Hong Kong and .sg for Singapore.

Head over to simpledomainnames.co.uk today to ensure you’ve got your domain name.

Did You Know … simplewebhosting.co.uk is on Twitter?

Friday, March 12th, 2010

In fact, we have been for a while propecia online cheap now but just in case you didn’t know, you can follow us at twitter.com/simplestatus

We use our Twitter feed to keep customers up-to-date with our server status (get to know straight away if your server is having a problem) as well as telling you about our special offers and re-tweeting useful industry news.

If you’re on Twitter, follow us!

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