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Posts Tagged ‘email’

Using Email to Keep Customers Coming Back

Thursday, May 6th, 2010

So, a prospective customer has visited your website. They have had a decent look around and read through the information that you have on offer. You are now in their mind as the kind of organisation that they will consider buying products from in the future, but they don’t want to keep having to check the website all the time in order to see the content that you have on offer.

How can they keep up with your latest products and blog posts without constantly having to check back just in case there happens to be something that they have missed out on?

The answer is that you set up a mailing list. This allows those that want to keep up to date with the happenings within your business and the products that you have on offer to subscribe to have news on your organisation emailed directly to them. Subscribers will be sent regular updates on what is going on within the company and also announcements about exciting changes and features.

Initially setting up a mailing list function is easy and it essentially operates itself. There are even online services that the less tech-savvy webmaster can use in order to set up a mailing list for their website. It requires very little levitra 10mg maintenance as addresses are added automatically when a user signs up and you simply have to write the email. Such a simple system is surely something that every webmaster should take into consideration?

For the user, it couldn’t possibly be either. All they have to do is input their email address (and sometimes some other basic personal information) into a form on the website and then they will be added to the list of people who have the email sent to them when it is written by the webmaster. They then just have to wait for the webmaster to send out an email and it will appear in their inbox with no more action from them. It couldn’t be easier.

Another advantage of this is the regularity with which people check their emails. Many computer users check their emails more than once a day and some have programs that run constantly and alert them when an email is received, meaning that they will be very fast in receiving the message.

This gives you comfort as an organisation because it lets you know that your information will get out to the mailing list very quickly and that those who have signed up will get all of the information that you wanted them to get. It is a sure-fire way to keep interested parties informed.

So to conclude, email mailing lists are a perfect feature for regularly updated websites to use as it allows users to keep up to date with everything that the organisation is up to without having to constantly visit the site. Ease of use is the main factor, ensuring that your business can get that valuable information out there, targeted to the people who will actually be interested in reading it.

Having e-mail problems when away from home/the office?

Monday, July 27th, 2009

If you take your laptop or smartphone away from your home or office you may suddenly find that you’re unable to send e-mail.

This is a very common issue in hotels, public Internet areas and in certain office buildings where firewalls restrict users sending e-mail through the standard port 25 in an effort to help prevent spam.

But don’t worry! simplewebhosting.co.uk runs duplicate SMTP ports on all our servers. So if you’re having problems sending e-mail from somewhere you’ve not sent e-mail from before, try switching your outgoing mail server to use port 26 instead. You will typically find this setting in the ‘advanced’ tab of your mail program.

Of course, if you still have problems then get in touch.

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