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Posts Tagged ‘hints and tips’

What Google Wants To See On Your Website

Monday, March 22nd, 2010

Search engine optimisation (or SEO) is one of the most important aspects of running a website as it helps search engines, like Google, to find your web page and index it into their search results. The better your SEO is, the higher your website will place in their search listings.

A high placing in search listings means that more people will visit your page, which in turn means that more people will come into contact with your products and, by extension, means that your sales will go up. This is what SEO can do for your business and thus there needs to be a lot of work done to ensure that your website is optimised perfectly so that search engines see it in the best light.

SEO is all about keywords. When you first start the optimisation process for your website, you should identify a series of keywords and key phrases that you want people to search in order to find your website. For example, we want people to be able to get to this website by searching “affordable web hosting”.

So, we will try our best to mention the key phrase “affordable web hosting” as many times as we possibly levitra pharmacy can in our copy. This means that Google will see our website as being more relevant to the query of “affordable web hosting” and thus will place us higher up in the search listing for that phrase. This is SEO at its most rudimentary level.

A good way to help optimise your website for search is by adding a blog, much like this one, to your website. This allows you to write about the kind of topics you want to be associated with whilst also providing useful and engaging content to those who regularly view your page. It has many many benefits.

Most of the search engines have a facility with which you can manually add your URL to their systems. You should do this as soon as you get your site up and running as it speeds up the process by which the crawlers find and index all of your pages, meaning that you can immediately start optimising your content in order to start climbing the rankings and getting your website noticed, bringing in tonnes of brand new countries to your page.

So search engine optimisation is one of the most important factors you must consider when writing up the copy for your website. Without good SEO, no-one will come across your website via search engines and therefore you will be missing out on huge numbers of people who will never even hear of you and your services, regardless of how good these products and services are.

To conclude, you must consider SEO very strongly when you are sorting out your website, writing everything with your keywords and phrases in mind to ensure that you are giving yourself the absolute best chance of being noticed by search engines and therefore being noticed by the prospective customers that help you to earn your living.

Find out more about our search engine optimisation service, HyperSubmit, at www.simplewebhosting.co.uk/hypersubmit

Did You Know … simplewebhosting.co.uk is carbon neutral?

Friday, March 19th, 2010

We care about our environment as much as everyone else and in fact we were one of the first web hosting websites in the UK to go carbon neutral back in 2008. Using our friends at coco2.org, we invest in a range of projects from planting trees in Devon though to supplying low income villagers in South Africa with energy efficient lighting. We know that the broader the range of products we invest in the greater our overall impact will be. In January this year, we helped offset 8.1 tonnes of CO2.

What is Carbon Offsetting?
Put simply, carbon offsetting is the method by which you can minimise your impact on the environment through global warming.  For every one ton of CO2 your website activities produce, you can enable levitra cheap one ton to be saved somewhere else in the world.

This is done through projects such as planting trees, creating wind farms or investing in renewable energy projects. For example, if your web site needs electricity that emits half a ton of CO2 per year, then we could plant trees that offset that effect by taking half a ton of CO2 out of the atmosphere.

The Importance of Good Quality Web Copy

Wednesday, March 17th, 2010

When a visitor comes to your website, the first thing they will see is your eye-catching graphics. If they like what they see, then they will read through the text on cheap levitra the website. This is called the copy and it is the way in which you will communicate all of the important information about your company to the prospective customers reading it.

For this reason, it is imperative that the copy that you choose to put on the pages of your website is well-written, coherent and to the point. There is very little purpose to reams and reams of text which is shambolic and rambles on for pages and pages, beating around the bush so much that the actual idea of what you want to say is gone. Web copy must always be precise and succinct.

Web copy is also the main portion of your website which you will adapt for search engine optimisation (SEO). The use of a certain keyword or key phrase can help search engines to rank your website as being relevant to people who want information on a certain topic. If you use a certain key phrase or word enough, you can fly up the search rankings, driving more people to visit your page.

SEO is an amazing tool to get people to visit your website where you can subsequently sell them your goods and services. Without SEO, you won’t get as many visitors to your page and therefore you won’t sell as much, which means you won’t earn as money. That is how important the copy of your website is.

So, how do you get good web copy? Well, you could write it yourself. As long as you have a strong grasp of language and are able to write using decent spelling and grammar, then you can write some simple content. It’s even better if you have an idea of how SEO works because you can then tailor your writing around a certain set of keywords, meaning that your web copy is perfect for search engines to find.

The alternative is to hire a professional writer to do the work for you. They will almost certainly know the ins and outs of SEO and will definitely be able to produce precise and succinct copy for you with immaculate spelling and grammar. Their content will no doubt hit all the right buttons and will market your business in exactly the way you want it to. For this reason, it is usually better to hire someone, provided that you can afford it of course.

So in summary, web copy is a very important part of any website and thus it must be perfected and optimised for search engines before it can even go near your actual online page. It can be done yourself, but it is usually better to hire a more qualified freelancer to do the writing for you as they have the years of expertise and ability to produce something that is both engaging and optimised.

Using Social Media To Promote Your Business

Monday, March 15th, 2010

In this day and age, social media is an essential area for marketing. With the rise in popularity of websites like Facebook and Twitter, businesses are now realising that these sites can be used as a valuable tool to get information about their products out to the masses. Almost everyone is a member of at least one social networking page and therefore there is huge potential for customers if you put some information out there on these pages.

However, there is a delicate balance between utilising social media to promote your business and going too far, receiving a reputation for being a spammer. There is nothing worse than overdoing it because then people are just going to avoid what you are saying and associate your website in general with spam. This kind of reputation is the worst thing a business can ever have on a social networking site as that is pretty much the final nail in the popularity coffin.

So, it is important to be subtle. For example, if you set up a Twitter account for your business, the balance is integral to remaining fairly popular. If you just go on there and repeatedly post links to your website and your products, then no-one is going to be interested in following you. However, if you strike a balance between more general tweets and those that are plugging your products, then people will follow you to monitor the more interesting stuff, seeing the links to your site in amongst them and going to try it out.

Facebook is similar in that you can create a fan page for your business, but you have to be very careful with the frequency of your updates. Also, it is good to vary the content of your updates, so sometimes you should post an interesting link to something related or an intriguing question based on your topic. This adds a social and personable layer to your business which means people are more likely to visit your page and access the content that you want them to look at.

Other social networks have similar features for promotion and thus you have to maintain a similar balance. It is also crucial that you do remain updating the pages regularly as otherwise people will never look at the page so, when you do update, no-one will see it, which is a major tragedy. Therefore, it is important that you do periodic updates to keep people coming.

So in summary, social networks are a vital tool in this day and age for businesses to use in order to spread the word about what they offer to their customers. However, it can also be a curse as the potential losses in reputation are massive if the balance of advertising to interesting content is not carefully monitored.

My advice to a company would be that you should use social media definitely to market yourself, but try your best to propecia online prescription make sure your advertising is not the sole focus of your social media presence. Try to invite response as this makes you seem like a company worth associating with.

Did You Know … simplewebhosting.co.uk is on Twitter?

Friday, March 12th, 2010

In fact, we have been for a while propecia online cheap now but just in case you didn’t know, you can follow us at twitter.com/simplestatus

We use our Twitter feed to keep customers up-to-date with our server status (get to know straight away if your server is having a problem) as well as telling you about our special offers and re-tweeting useful industry news.

If you’re on Twitter, follow us!

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