about us

simplewebhosting.co.uk blog simplewebhosting.co.uk blog


Posts Tagged ‘sell online’

The Importance of SSL

Sunday, June 13th, 2010

SSL, or Secure Sockets Layer, encryption is the most commonly used method of encrypting web pages. It ensures that any personal data or often payment details entered into a website is safe from being accessed by unauthorised parties. Thus, it is very useful for any website that sells products to people through an online payment system (see our article on ecommerce) to have SSL encryption.

Websites that are encrypted using SSL can be identified in several ways. Firstly, the prefix of their web address is usually “https://”, signifying that they operate over a secure server. Also, the website can be identified as secure by the fact that there is a padlock symbol in your browser’s status bar. If neither of these signs is present, then the website is insecure and it is not advisable to put sensitive personal information into that website as it may be possible that an unauthorised third party could obtain access to the data.

Protecting your website using SSL encryption is definitely a practice that we recommend to all webmasters who regularly ask their visitors to input sensitive information. Of course, the most obvious benefit to you as a webmaster is that it ensures that all of the data that your customers enter is safe, secure and inaccessible to anyone other than those who are authorised to have access to it.

Encrypting your webpages in this way ensures that you, as a webmaster, have peace of mind and know that the data provided by your customers is secure and protected against unauthorised access.

As well as the peace of mind for you, the fact that there are visible signs of how secure your website is means that customers will feel more comfortable. If they can visibly tell that your website has a layer of security protecting it, then they will be far more likely to input their details and thus they will be more likely to buy products from you online.

This in turn means that you will earn more money and sell more products, which is exactly what any online business wants. SSL encryption for your website will definitely pay for itself after a very short time indeed, making it a worthwhile investment for the security-minded webmaster.

Reputation is another aspect of your web presence than can be improved by adding SSL encryption. If your website asks people to enter payment details, then it cannot be reputable unless it is secure. A website that is clearly secure will instantly have a better reputation than one which appears to be  wide open for cybercriminals.

So to conclude, in this security conscience online age, SSL encryption is something that is definitely worth the investment for your website. Without the padlock symbol, potential customers will not have enough confidence to input their sensitive personal information into your website and thus they cannot purchase any of your products. However, the addition of encryption quickly puts their minds at rest and soon your SSL encrypted website will have the customers flying in.

Why You Should Have a Professionally Designed Ecommerce Website

Monday, May 31st, 2010

Ecommerce is becoming a must-have for websites. Pretty soon, the amount of people buying from high street stores will have dwindled almost to nothing as the popularity of online retail flies through the roof. These days, you are far more likely to generate revenue with a well-designed and perfectly functioning ecommerce system than with a shop on the high street.

Any business worth its salt now has (or will soon have) an ecommerce system embedded within their online presence in order to provide an extra stream of sales for their company. A well-crafted ecommerce system guarantees you the ability to bring in far more sales than a shop on the high street would, also allowing you to reach a far wider audience eventually.

Unfortunately for the less technically able webmasters amongst us, ecommerce systems are rather complicated to implement. For those who do not have the technical expertise required to code and maintain such a system, it can be a difficult process and any system they design may be inadequate for its purpose. A lack of technological and design skills can lead to the system not functioning at all or being far too basic for the complex purpose that it needs to serve in order to be effective.

However, there are now huge numbers of professional developers who specialise in producing bespoke ecommerce solutions for businesses. These people have spent years honing the technical skills required to create the systems that sell your products to a massive online audience. They will provide you with an excellent, easy to use system that makes it easy for customers to buy from you and also find information about the products before they make a decision as to buying them.

An ecommerce system should contain a simple, yet attractive shopping interface whilst also maintaining comprehensive information about the product. This allows the user to ensure that they can access all of the information about the products on offer before they make a decision on whether to buy your stock or not. The more information you have, the better and products with more information are more likely to be bought as the user knows exactly what they are paying for.

A professionally designed ecommerce system should also contain an interface that allows webmasters to maintain the system themselves. Developers put these in so as to allow the users to keep the system up to date on their own, without having to have the developers repeatedly carry out updates. This ensures that the system can carry on being effective over time as the products and prices the company offers changes.

So to conclude, ecommerce systems are now massively important to any business that wants to maintain its sales into the future. Professionals are now located all over the internet that will ensure the quality of your system and so you should certainly go to one of these instead of trying to cobble together a system yourself.

Ecommerce certainly is the future and your company can be at the forefront of this wave.

Word Of Mouth: The Most Powerful Form of Advertising

Friday, April 30th, 2010

Every year, companies big and small spend hundreds, thousands, even millions of pounds on advertising their products and their organisation as a whole. No expense is spared in ensuring that their message and what they have to offer is projected out to as much of their prospective customer base as is humanly possible.

From billboards next to roads, to elegantly created television adverts, even down to animated website banners, advertising is a massive business. However, sometimes techniques that cost very little or even nothing at all can be even more valuable and useful than those that require splashing a tonne of money around. I am referring of course to the advertising technique known as word of mouth.

Word of mouth is simply people talking to each other and passing on the message about your organisation, whether that is a good or bad message. If all someone hears about you is what a particular friend or colleague says, then their entire opinion of your business is going to be based on that opinion.

If it’s a good opinion that they hold, then that is excellent for you as anyone they talk to will also have a positive impression of your organisation, meaning that they would be more inclined to use you for their needs.

Conversely, if the opinion passed on is bad, then this could be disastrous for you because the people they talk to will see the bad experience of the messenger as indicative of your company in general. No-one is going to buy from a company that is seen as giving bad experiences to its customers. That is just a fact of business.

For this reason, it is imperative for an organisation to treat its customers well. These customers are essentially free advertising for your company, so it is important that they are going to be positive about you when they speak to friends and colleagues (i.e. your potential customers in the future). Remember that the better their experiences are with you, the better the impression they will give off of you when they pass on the information to other parties.

Word of mouth is especially important with the addition of social networking into the equation. If your organisation is derided by one unimpressed customer on a social network like Facebook or Twitter, then that information is available to thousands of other people who will now have a negative idea of your company. One online criticism can lead to the kind of slippery slope that would make a PR worker cry.

So in conclusion, word of mouth has the power to either make or break your organisation based on whether your customers tend to leave happy or unhappy. Social networks amplify the power of this word of mouth, meaning that it is no longer a serious consideration, instead becoming something that must be monitored meticulously.

The more people you can get talking about your company in a good light, the better the public image you create and the more customers you get.

The Power of Ecommerce and How Easy It Is To Start Selling Online

Monday, March 8th, 2010

Before the turn of the century and the beginning of the new millennium, no-one would have been able to tell you what ecommerce was. Now though, ecommerce is big business. More and more companies have decided to utilise the power of the web in order to get their products to their customers in a way that is more convenient for everyone.

An online arm is now almost essential azithromycin without prescription for any business. Not only does it give the opportunity for another wave of sales along with your physical point of sale selling, but ecommerce allows sales to happen in an easier and more convenient way, over the Internet, meaning that your customers don’t even have to leave the warmth of their homes.

There is little question as to whether going out to a shop or buying online is easier. It is obvious that a customer would much rather find the item online and order it from a website, waiting for it to turn up at their door. This is reflected by the fact that high street stores are being forced to close and that online retailers such as Amazon are getting gradually bigger shares of overall sales, particularly around the Christmas period.

This shows that the market for online business is huge already and is continuing to grow every year as more and more people convert from high street shopping to doing it all from the comfort of their armchair at home. Due to this growth, it is all the more important that your business capitalises on this trend and moves itself into the online market as quickly as is possible.

So the next question is, how do you do it? Well, all you really need is a website and a simple payment system. Domain names can be picked up very cheaply and hosting is equally so. There are websites that enable you to set up simple shopping cart systems and also developers who will charge a very small fee for a higher quality system, along with customer support bundled in.

Alternatively, you can choose not to bother with a fancy system and instead just ask for money to be paid to you manually via your chosen payment method in return for your goods or services. This method can be just as effective as a clever and intricate system and also can save you a bit of extra money in the process, whilst also meaning that the customers put their trust in a person instead of a fancy online system.

So ecommerce is easy to set up, depending on how complex you want to go and it can also be a hugely beneficial method to bring online sales into your company and transfer your products to a wider audience than what you would get from selling them in the high street.

It is certainly a method that companies should take on if they truly wish to capitalise on the trends and now it is likely to be a battle not of who can do it, but who can do it best.

Find out more about the great e-commerce solutions simplewebhosting.co.uk offers and get YOUR webshop online today!

Nearly half of the UK population now shop online!

Wednesday, February 17th, 2010

Almost half of adults in the UK purchased goods online during the last three months of 2009 according to survey data released by The British Population Survey.

This compares to 45.4% for the same period in 2008. Searching online for medicine without prescriptions information on products or services people are thinking of purchasing has also risen to a new total of 54.5%. These rises during 2009 come on the back of a further increase in the overall percentage of the population who have access to the Internet. Nearly three out of every four adults now has access to the Internet.

So now is the best time ever for selling online. simplewebhosting.co.uk can have your online webshop up and running in just a few days. Along with our partnership with Sage Pay, your online store will handle your customers’  complete purchasing process from choosing what they want to buy right through to paying securely with their credit or debit card.

So whether you’re selling scale rules or sausages – our e-commerce software is perfect for you!

about us
top

blog blog

 
top

blog categories blog categories

 
top

blog archives blog archives

 
top

blog categories popular blogs

 

 
10 reasons 10 reasons to choose simplewebhosting.co.uk