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How Many Domain Names Should I Register?

Monday, May 10th, 2010

So you’ve decided on the domain name you want for your company, but you can’t decide which of the TLDs you want to use. You are considering the benefits of .co.uk and .com always seems professional, but you just aren’t sure what the best domain name for you is. This is a conundrum faced by many new webmasters who simply do not have the knowledge to choose one specific domain name for their website or just aren’t sure which will benefit them the both.

Of course, there is one simple way to avoid a predicament like this. Buy more than one domain name.

There are many advantages to purchasing various domain names. Firstly, as in the example above, it can be solution to the woes of weighing up which of the domain names are the best for you. Buying all of them means that you don’t have to worry and can redirect them all to the one that you decide is your favourite in the end. It is a simple way to solve what can be a very difficult problem for many webmasters, particularly those setting up a website for the very first time.

In addition, buying all of the different TLDs is helpful for securing the brand identity of your company. For example, if you were to buy only the .com domain name, that opens the field up for another organisation to purchase the .co.uk domain name. This means that they could be confused by surfers with your company, meaning that another business (who could even be your direct competition) could be benefiting from the traffic that is intended for your site.

Furthermore, buying up all of the domain names allows you to redirect all of the traffic to those other TLDs to the main domain name that your business uses. This makes your website easier for users to find as they may be unsure which TLD it is, something which ceases to be an issue if a large number of popular domain names are bought by the webmaster.

Often, a user will use the .com or .co.uk extension automatically when typing in a web address, so having both of these domain names in your permission is almost essential if you want to preserve the traffic for yourself. Not having these two domain names could mean that you lose traffic to the person who actually does own that domain name, meaning that they get the visitors that you originally had earned. The potential levitra order costs to your organisation are huge if business is continuously lost in this way.

So to conclude, it is advisable to buy as many domain names as possible for your website, ideally incorporating all of the popular TLDs, so as to ensure that all traffic is redirected to your domain name instead of that of a business with a similar name or, even worse, a competitor.

Mistakes cannot afford to be made when it comes to domain names, so when it comes to this issue, it’s a case of the more the merrier!

Choosing The Right Domain Name

Wednesday, May 5th, 2010

For anybody starting out with a website, the domain name that they choose is the most important factor of getting their business noticed. If they have a completely unmemorable domain name, then there is no way that anyone is going to visit their website more than once.

The domain name is also a first impression for the customer and can have a huge impact in how your company is perceived. For example, a website selling web hosting that has the domain name “simplewebhosting.co.uk” is instantly more professional and trustworthy than “host-ur-site-ere-lol-for-cheap.co.uk”. It’s imperative that you are careful with your naming. There are some simple rules that you can follow.

Firstly, we would always suggest that you keep the domain name short and simple. No-one is going to remember a lengthy and complex domain name (see above example) and thus you will lose out on the massive potential market of word of mouth advertising (read more on that here). Also, it means that people are going to have to search for your website every time, which is a problem if you don’t rank particularly highly in search engine results.

Also, it is important to ensure that your domain name isn’t similar to someone else’s. Your domain needs to stand out as being unique; otherwise you will just be seen as copying someone else. Managing a unique identity for your website is essential as it provides something for you to be identified by, both online and in general as an organisation. Without a unique identity, you have no hope of your domain name becoming recognisable and thus the chance of people becoming regular visitors to your website is lowered.

Equally important is that your domain name is low on usage of numbers and symbols. If you choose a domain name that is full of awkward characters and numbers, then there is a higher chance of people forgetting it, or getting the wrong combination of these symbols and numerical figures. It is much easier to remember a domain name that is comprised of normal English words than one that is full of symbols or numbers (again see the example at the beginning of this article).

Along with avoiding numbers and symbols, you must make your domain name easy to type. There is no point in using words that are difficult to spell or words with lots of awkward letters (like Q and X) in because people will start making mistakes and not getting to your website, or worse being sent to someone else’s website. Again, this could result in them referring back to search engines, which (depending on the quality of your SEO) could be disastrous.

So, there are a number of factors that you need to take into account when you are selecting the domain name for your business’ website. Various issues can arise that you must work around in order to come up with a domain name that manages to be descriptive whilst also being short and memorable.

It is a difficult process to get right, but a strong domain name can lead to a very successful website indeed.

Did You Know … we can now register domains for Australia, New Zealand, Hong Kong and Singapore?

Friday, April 16th, 2010

Using our dedicated domain names website, simpledomainnames.co.uk, you can register over 70 different types of domain name; now including .com.au, .net.au and .org.au for Australia, .co.nz, .net.nz and .org.nz for New Zealand, .hk for Hong Kong and .sg for Singapore.

Head over to simpledomainnames.co.uk today to ensure you’ve got your domain name.

Happy Easter from simplewebhosting.co.uk

Friday, April 2nd, 2010

We’d like to take this opportunity to wish all our web hosting, web design and domain name customers a very Happy Easter and we hope you enjoy the long weekend holiday (if you have one!)

Our offices (including telephone lines) will be closed Good Friday, Saturday, Sunday and Easter Monday but we will continue to offer e-mail and ticket support throughout the holiday period and, of course, be monitoring your web servers to ensure they all work as they should.

New .cn Registrations Suspended Indefinitely

Tuesday, January 5th, 2010

We regret to inform you that CNNIC (the organisation responsible for .cn domains) has announced an indefinite suspension all .cn registrations from overseas Registrars, including our registration provider Neustar.

As a result of this action by CNNIC, we have no choice but to suspend new .cn registrations

Please note that renewals and transfers will continue to be supported.

CNNIC says the suspension will allow them to implement a better methodology to verify registrant information from overseas registrations. You will remember that in mid-December, CNNIC put into place new requirements for supporting documentation required to be submitted with new registrations.

There is no timetable for the resumption of new registrations. We’ll keep you posted as new information becomes available.

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