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Word Of Mouth: The Most Powerful Form of Advertising

Friday, April 30th, 2010

Every year, companies big and small spend hundreds, thousands, even millions of pounds on advertising their products and their organisation as a whole. No expense is spared in ensuring that their message and what they have to offer is projected out to as much of their prospective customer base as is humanly possible.

From billboards next to roads, to elegantly created television adverts, even down to animated website banners, advertising is a massive business. However, sometimes techniques that cost very little or even nothing at all can be even more valuable and useful than those that require splashing a tonne of money around. I am referring of course to the advertising technique known as word of mouth.

Word of mouth is simply people talking to each other and passing on the message about your organisation, whether that is a good or bad message. If all someone hears about you is what a particular friend or colleague says, then their entire opinion of your business is going to be based on that opinion.

If it’s a good opinion that they hold, then that is excellent for you as anyone they talk to will also have a positive impression of your organisation, meaning that they would be more inclined to use you for their needs.

Conversely, if the opinion passed on is bad, then this could be disastrous for you because the people they talk to will see the bad experience of the messenger as indicative of your company in general. No-one is going to buy from a company that is seen as giving bad experiences to its customers. That is just a fact of business.

For this reason, it is imperative for an organisation to treat its customers well. These customers are essentially free advertising for your company, so it is important that they are going to be positive about you when they speak to friends and colleagues (i.e. your potential customers in the future). Remember that the better their experiences are with you, the better the impression they will give off of you when they pass on the information to other parties.

Word of mouth is especially important with the addition of social networking into the equation. If your organisation is derided by one unimpressed customer on a social network like Facebook or Twitter, then that information is available to thousands of other people who will now have a negative idea of your company. One online criticism can lead to the kind of slippery slope that would make a PR worker cry.

So in conclusion, word of mouth has the power to either make or break your organisation based on whether your customers tend to leave happy or unhappy. Social networks amplify the power of this word of mouth, meaning that it is no longer a serious consideration, instead becoming something that must be monitored meticulously.

The more people you can get talking about your company in a good light, the better the public image you create and the more customers you get.

How People Can Contact You via Your Website

Wednesday, April 28th, 2010

One of the primary functions of a website is to be a platform by which your customer base (or those that may become your customer base) can get in contact with you or your organisation in general. If someone hears of your business or one of your products, the first thing they will look at in order to contact you is your online presence.

For this reason, it is imperative that your contact details are a) available on the website and b) easy to find, so that the user does not have to trawl through the entire website for hours just so that they can send you a quick email.

So, where should you put your contact information and how should it be conveyed to your web users?

Our recommendation is that you utilise a system on your website called a contact form. You will doubtless have seen these around the internet and they are by far the best way to get contact from potential customers.

They are very simple for the user to work with as they simply ask for some basic personal information for purposes of identification and reply, then have an input box for the user to put their message in. There is no way this procedure could be easier for the user to go through. The message they input and their details can then be sent through to you, direct to your email for an even more convenient means of receiving and replying to the queries and comments of those contacting you.

Another advantage of these forms is that you do not have to publish your actual email address online. If you were to publish this, then you become very susceptible indeed to spam. Not having to publish this means that the spammers won’t be able to target you as easily and your inbox will remain clearer.

Also, you are able to add a captcha image or other checking system to ensure that the message is being submitted by an actual human being and not a machine or spambot. Yet again, this method allows you to limit the amount of spam and unnecessary messages that can make their way into your inbox, keeping you from getting to the emails that really matter.

Of course, this information has to be easy for the user to get to and so the best way to go is to add a button to your navigation bar saying something along the lines of “Contact Us”. This ensures immediately that there is no confusion as to where you can be contacted.

So to conclude, the methodology for contacting you via your website is very important as the ease of it governs whether any of the prospective customers who visit your site will actually bother to pursue contact with you. A contact form is a lovely way to set up this contact, so putting one into place can lead to a tonne of new customers rolling in.

Did You Know … we can now register domains for Australia, New Zealand, Hong Kong and Singapore?

Friday, April 16th, 2010

Using our dedicated domain names website, simpledomainnames.co.uk, you can register over 70 different types of domain name; now including .com.au, .net.au and .org.au for Australia, .co.nz, .net.nz and .org.nz for New Zealand, .hk for Hong Kong and .sg for Singapore.

Head over to simpledomainnames.co.uk today to ensure you’ve got your domain name.

How A Business Can Use Twitter To Its Advantage

Tuesday, April 13th, 2010

Twitter is probably the fastest growing of all of the social networking websites on the internet. Due to huge celebrity influences from the likes of Stephen Fry and Jonathan Ross, the sites popularity has gone through the roof and hordes of people visit the website every day. Unsurprisingly, this has meant that business now want a slice of this huge user base and want to eke as much profit out of using Twitter as they possibly can.

However, any business on Twitter constantly has to keep a state of equilibrium. They want to be able to do as much advertising for their company as they possibly can, but they also don’t want to go too far and be branded a “spam account” or just be so uninteresting that no-one bothers to follow them. It is an interesting dilemma that has no easy solution, but there are a few measures that you can take to prevent Twitter being another damp marketing squib.

Perhaps one of the main benefits of using any social network to promote your business is that it can be used to make your company seem personable. This means that your prospective customer base will see you as a normal person with a product to sell as opposed to a cold and buying levitra online unemotional marketing machine. You would be surprised at how much of a difference this makes when a customer chooses what product they wish to buy.

Thus, the best idea with your Twitter account is for somewhere between half and three quarters of your tweets to be the kind of thing that a normal worker would tweet about, perhaps casually mentioning business-related things, but keeping up the pretence of being a human being who does everything in a human way. The rest of your tweets can be subtle links to product pages and various other methods of promotion.

Another use of Twitter for a business is that it can be a good way to publicise the blog that we recommended you write in another of our articles. If you post links to your blog posts on Twitter, then you are far more likely to have people reading them than if you just let them sit on your website waiting for people to look at. This also serves as a good way to direct people to the website for your company and product without it looking like a blatant attempt at marketing.

So, used subtly, Twitter can be an invaluable tool for a businessman or someone trying to market a product. The vast audience of customers on offer means that the potential rewards for success in this filed are very high indeed and it can cause a surge in your profits with all of the new people that are becoming aware of your product.

However, it is a double-edged sword and you must be careful to manage your account in a way that does not come across as blatant marketing so as not to alienate all of those wonderful people that you hope are going to become your customers.

You can follow simplewebhosting.co.uk on Twitter at http://twitter.com/simplestatus

How You Can Make Your Homepage Attractive To Your Visitors

Sunday, April 11th, 2010

Your homepage is the most important page of your website. It is the first thing that most of your visitors will see and so it is of paramount importance that this page is good enough to entice the reader into looking at even more of your content and henceforth learning more about your company and the products you have on offer.

The more attractive your homepage is the more chance there is of visitors deciding to stay on your website for longer and thus read through more of your information and products. For this reason, it is imperative that you work hard on your homepage in order to make sure that it is attractive enough to lure in the customers.

So, what can you do to make the homepage of your website great for your visitors to look at?

Firstly, the trick is minimalism. No-one is going to look at a website that is too flashy and over the top. If you cover your page with flashing images and massive banners, then there is absolutely no chance of visitors spending enough time on your website to come into contact with the information on your company and your products.

As well as this, it is important that you do not cover your homepage in reams of text. If all of your text and information is found on the homepage, then no-one is going to look deeper through the site in order to see the depth of the other information on your website and the product pages that you really want them to look at in order to find the information on your actual products.

Even better, you can use the homepage in order to tease the reader as to the contents within. If your homepage content is well written, then it can be the ultimate hook to bring the reader around to looking at the further information on your website and thus buy soma online buying your products in the end. The more you play on what the reader wants, the more chance you have of them getting to buy your product eventually.

Crucially however, the homepage for your business has to look professional. There is no point trying to sell your product to people using a website that looks like it has been designed by someone who doesn’t know what they are doing. Due to this, it is often best to seek a professional to do the designing for you as they will definitely be able to produce something that is befitting of the level of professionalism that you want to convey with your website as a whole.

So to conclude, the homepage of your website is very important indeed as it is the main hook you will use to lure a reader into the rest of your content and products. A well designed homepage is certain to cause a huge upwards spike in your revenue whereas a poor design is certain to gain you no success at all.

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