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Posts Tagged ‘twitter’

How A Business Can Use Twitter To Its Advantage

Tuesday, April 13th, 2010

Twitter is probably the fastest growing of all of the social networking websites on the internet. Due to huge celebrity influences from the likes of Stephen Fry and Jonathan Ross, the sites popularity has gone through the roof and hordes of people visit the website every day. Unsurprisingly, this has meant that business now want a slice of this huge user base and want to eke as much profit out of using Twitter as they possibly can.

However, any business on Twitter constantly has to keep a state of equilibrium. They want to be able to do as much advertising for their company as they possibly can, but they also don’t want to go too far and be branded a “spam account” or just be so uninteresting that no-one bothers to follow them. It is an interesting dilemma that has no easy solution, but there are a few measures that you can take to prevent Twitter being another damp marketing squib.

Perhaps one of the main benefits of using any social network to promote your business is that it can be used to make your company seem personable. This means that your prospective customer base will see you as a normal person with a product to sell as opposed to a cold and buying levitra online unemotional marketing machine. You would be surprised at how much of a difference this makes when a customer chooses what product they wish to buy.

Thus, the best idea with your Twitter account is for somewhere between half and three quarters of your tweets to be the kind of thing that a normal worker would tweet about, perhaps casually mentioning business-related things, but keeping up the pretence of being a human being who does everything in a human way. The rest of your tweets can be subtle links to product pages and various other methods of promotion.

Another use of Twitter for a business is that it can be a good way to publicise the blog that we recommended you write in another of our articles. If you post links to your blog posts on Twitter, then you are far more likely to have people reading them than if you just let them sit on your website waiting for people to look at. This also serves as a good way to direct people to the website for your company and product without it looking like a blatant attempt at marketing.

So, used subtly, Twitter can be an invaluable tool for a businessman or someone trying to market a product. The vast audience of customers on offer means that the potential rewards for success in this filed are very high indeed and it can cause a surge in your profits with all of the new people that are becoming aware of your product.

However, it is a double-edged sword and you must be careful to manage your account in a way that does not come across as blatant marketing so as not to alienate all of those wonderful people that you hope are going to become your customers.

You can follow simplewebhosting.co.uk on Twitter at http://twitter.com/simplestatus

Using Social Media To Promote Your Business

Monday, March 15th, 2010

In this day and age, social media is an essential area for marketing. With the rise in popularity of websites like Facebook and Twitter, businesses are now realising that these sites can be used as a valuable tool to get information about their products out to the masses. Almost everyone is a member of at least one social networking page and therefore there is huge potential for customers if you put some information out there on these pages.

However, there is a delicate balance between utilising social media to promote your business and going too far, receiving a reputation for being a spammer. There is nothing worse than overdoing it because then people are just going to avoid what you are saying and associate your website in general with spam. This kind of reputation is the worst thing a business can ever have on a social networking site as that is pretty much the final nail in the popularity coffin.

So, it is important to be subtle. For example, if you set up a Twitter account for your business, the balance is integral to remaining fairly popular. If you just go on there and repeatedly post links to your website and your products, then no-one is going to be interested in following you. However, if you strike a balance between more general tweets and those that are plugging your products, then people will follow you to monitor the more interesting stuff, seeing the links to your site in amongst them and going to try it out.

Facebook is similar in that you can create a fan page for your business, but you have to be very careful with the frequency of your updates. Also, it is good to vary the content of your updates, so sometimes you should post an interesting link to something related or an intriguing question based on your topic. This adds a social and personable layer to your business which means people are more likely to visit your page and access the content that you want them to look at.

Other social networks have similar features for promotion and thus you have to maintain a similar balance. It is also crucial that you do remain updating the pages regularly as otherwise people will never look at the page so, when you do update, no-one will see it, which is a major tragedy. Therefore, it is important that you do periodic updates to keep people coming.

So in summary, social networks are a vital tool in this day and age for businesses to use in order to spread the word about what they offer to their customers. However, it can also be a curse as the potential losses in reputation are massive if the balance of advertising to interesting content is not carefully monitored.

My advice to a company would be that you should use social media definitely to market yourself, but try your best to propecia online prescription make sure your advertising is not the sole focus of your social media presence. Try to invite response as this makes you seem like a company worth associating with.

Did You Know … simplewebhosting.co.uk is on Twitter?

Friday, March 12th, 2010

In fact, we have been for a while propecia online cheap now but just in case you didn’t know, you can follow us at twitter.com/simplestatus

We use our Twitter feed to keep customers up-to-date with our server status (get to know straight away if your server is having a problem) as well as telling you about our special offers and re-tweeting useful industry news.

If you’re on Twitter, follow us!

Automatically post Pingdom updates to your Twitter feed

Thursday, October 22nd, 2009

If you’re an avid Pingdom supporter (like us) and you want to keep your customers up-to-date with your server uptime, then you may be interested in this little PHP script that will post Pingdom alerts to your Twitter feed.

It’s very simple and works well for us (@simplestatus) and you’re free to use/modify it as you wish.

1) Add an e-mail contact at Pingdom (eg: pingdom2twitter@yourdomain.com) and assign that contact to the appropriate checks.

2) Create an e-mail forwarder to ‘pipe’ e-mail sent to your new address to your script (in cPanel use Mail – Forwarders, choose Pipe to a Program and enter the full path to the script).

3) Enter your Twitter username and password in the PHP script below and upload to your server.

#!/usr/local/bin/php -q
<?php
 $fp = @fopen(“php://stdin”, “r”);
 if ($fp > 0) {
      while(!feof($fp)) {
          $line=fgets($fp, 120);
    $data .= $line;
    if (!isset($body)) {
      $headersmm .= $line;
              if(ereg(“^From:(.+)”,$line)) {
                  $line=ereg_replace(“From:”,””,$line);
                  $line=trim($line);
                  $line=ereg_replace (“\\\n”,””,$line);
                  $line=addslashes($line);
                  finasteride propecia $sender=$line;
              }
              if(ereg(“^Subject:(.+)”,$line)) {
                  $line=ereg_replace(“Subject:”,””,$line);
                  $line=trim($line);
                  $line=ereg_replace (“\\\n”,””,$line);
                  $line=addslashes($line);
                  $subject=$line;
              }
              if(ereg(“^Content-Type:(.+)”,$line)) {
                  $line=ereg_replace(“Content-Type:”,””,$line);
                  $line=trim($line);
                  $line=ereg_replace (“\\\n”,””,$line);
                  $line=addslashes($line);
                  $contenttype=$line;
              }
              if(ereg(“^\\\n”,$line)) {
                  $body=””;
              }
          }
          else {
              $line=addslashes($line);
              $body.=$line;
          }
      }
 fclose($fp);
}

//Get server name from inside brackets (bit naff I know but it does the job!)
preg_match(‘#\(([^)]+)\)#’, $body, $server);

if(strstr($body,”PingdomAlert DOWN”)) {
          $tweet = “Oopsy daisy – ” . $server[1] . ” is having some problems – but don’t worry, we’re looking into it now. [Pingdom]”;
} elseif(strstr($body,”PingdomAlert UP”)) {
          $tweet = “Phew – ” . $server[1] . ” is back online again. Apologies for the brief downtime. [Pingdom]”;
}

// Post tweet (thanks to http://morethanseven.net/2007/01/20/posting-to-twitter-using-php/)

// Set username and password
$username = ‘TWITTERUSERNAME’;
$password = ‘TWITTERPASSWORD’;
// The message you want to send
$message = $tweet;
// The twitter API address
$url = ‘http://twitter.com/statuses/update.xml’;
// Alternative JSON version
// $url = ‘http://twitter.com/statuses/update.json’;
// Set up and execute the curl process
$curl_handle = curl_init();
curl_setopt($curl_handle, CURLOPT_URL, “$url”);
curl_setopt($curl_handle, CURLOPT_CONNECTTIMEOUT, 2);
curl_setopt($curl_handle, CURLOPT_RETURNTRANSFER, 1);
curl_setopt($curl_handle, CURLOPT_POST, 1);
curl_setopt($curl_handle, CURLOPT_POSTFIELDS, “status=$message”);
curl_setopt($curl_handle, CURLOPT_USERPWD, “$username:$password”);
$buffer = curl_exec($curl_handle);
curl_close($curl_handle);

?>

Enjoy!

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