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The Importance of Good Quality Web Copy

Wednesday, March 17th, 2010

When a visitor comes to your website, the first thing they will see is your eye-catching graphics. If they like what they see, then they will read through the text on cheap levitra the website. This is called the copy and it is the way in which you will communicate all of the important information about your company to the prospective customers reading it.

For this reason, it is imperative that the copy that you choose to put on the pages of your website is well-written, coherent and to the point. There is very little purpose to reams and reams of text which is shambolic and rambles on for pages and pages, beating around the bush so much that the actual idea of what you want to say is gone. Web copy must always be precise and succinct.

Web copy is also the main portion of your website which you will adapt for search engine optimisation (SEO). The use of a certain keyword or key phrase can help search engines to rank your website as being relevant to people who want information on a certain topic. If you use a certain key phrase or word enough, you can fly up the search rankings, driving more people to visit your page.

SEO is an amazing tool to get people to visit your website where you can subsequently sell them your goods and services. Without SEO, you won’t get as many visitors to your page and therefore you won’t sell as much, which means you won’t earn as money. That is how important the copy of your website is.

So, how do you get good web copy? Well, you could write it yourself. As long as you have a strong grasp of language and are able to write using decent spelling and grammar, then you can write some simple content. It’s even better if you have an idea of how SEO works because you can then tailor your writing around a certain set of keywords, meaning that your web copy is perfect for search engines to find.

The alternative is to hire a professional writer to do the work for you. They will almost certainly know the ins and outs of SEO and will definitely be able to produce precise and succinct copy for you with immaculate spelling and grammar. Their content will no doubt hit all the right buttons and will market your business in exactly the way you want it to. For this reason, it is usually better to hire someone, provided that you can afford it of course.

So in summary, web copy is a very important part of any website and thus it must be perfected and optimised for search engines before it can even go near your actual online page. It can be done yourself, but it is usually better to hire a more qualified freelancer to do the writing for you as they have the years of expertise and ability to produce something that is both engaging and optimised.

Using Social Media To Promote Your Business

Monday, March 15th, 2010

In this day and age, social media is an essential area for marketing. With the rise in popularity of websites like Facebook and Twitter, businesses are now realising that these sites can be used as a valuable tool to get information about their products out to the masses. Almost everyone is a member of at least one social networking page and therefore there is huge potential for customers if you put some information out there on these pages.

However, there is a delicate balance between utilising social media to promote your business and going too far, receiving a reputation for being a spammer. There is nothing worse than overdoing it because then people are just going to avoid what you are saying and associate your website in general with spam. This kind of reputation is the worst thing a business can ever have on a social networking site as that is pretty much the final nail in the popularity coffin.

So, it is important to be subtle. For example, if you set up a Twitter account for your business, the balance is integral to remaining fairly popular. If you just go on there and repeatedly post links to your website and your products, then no-one is going to be interested in following you. However, if you strike a balance between more general tweets and those that are plugging your products, then people will follow you to monitor the more interesting stuff, seeing the links to your site in amongst them and going to try it out.

Facebook is similar in that you can create a fan page for your business, but you have to be very careful with the frequency of your updates. Also, it is good to vary the content of your updates, so sometimes you should post an interesting link to something related or an intriguing question based on your topic. This adds a social and personable layer to your business which means people are more likely to visit your page and access the content that you want them to look at.

Other social networks have similar features for promotion and thus you have to maintain a similar balance. It is also crucial that you do remain updating the pages regularly as otherwise people will never look at the page so, when you do update, no-one will see it, which is a major tragedy. Therefore, it is important that you do periodic updates to keep people coming.

So in summary, social networks are a vital tool in this day and age for businesses to use in order to spread the word about what they offer to their customers. However, it can also be a curse as the potential losses in reputation are massive if the balance of advertising to interesting content is not carefully monitored.

My advice to a company would be that you should use social media definitely to market yourself, but try your best to propecia online prescription make sure your advertising is not the sole focus of your social media presence. Try to invite response as this makes you seem like a company worth associating with.

Did You Know … simplewebhosting.co.uk is on Twitter?

Friday, March 12th, 2010

In fact, we have been for a while propecia online cheap now but just in case you didn’t know, you can follow us at twitter.com/simplestatus

We use our Twitter feed to keep customers up-to-date with our server status (get to know straight away if your server is having a problem) as well as telling you about our special offers and re-tweeting useful industry news.

If you’re on Twitter, follow us!

What to Look For In a Web Host

Thursday, March 11th, 2010

The most important organisation involved in your website is almost unquestionably the web host. These are the people that are responsible for putting your site on the Internet and also keeping it online. Without them, there is no way that anyone else could see your website and thus there would be very little point in working hard to produce reams of content. It is of no use to you if it cannot be seen.

Actually getting your website online is not the only responsibility that your host has and thus there are a multitude of factors that have to be taken into consideration before you choose which hosting company to invest your trust and money in.

The first factor that will draw your attention is of course the place. There is no chance that you will choose a package that is too expensive for your budget, regardless of how good the features and services contained within the pack are. It is important when looking at these figures to be careful of whether the prices are annual or monthly. Different companies price their packages by different time frames, so it is imperative to be vigilant here so as not to be caught out.

Uptime is also important. There is absolutely no point in setting yourself up with a web host that is going to be down half the time. No-one can see your website then and your money has been wasted. For more information on how important uptime is, read our post on it here.

You also have to consider web space and bandwidth. The former is the amount of space you have to store all the files for your website, like all the pages and any images that you use. cheap propecia online Estimating how much space you will need means you won’t be caught out by cheap deals with little space. Bandwidth, in basic terms, is the amount of traffic that can come in to your website. If you are envisaging a lot of visitors, you are obviously going to need more bandwidth. It’s as simple as that.

E-mail services are another factor worth considering. Some hosts offer the ability to set up e-mail addresses connected to your website with the number of addresses allowed being dependant on the package. In order to find the best deal for you, you must decide how many addresses you will actually need and also how many you can afford.

So basically, there are a huge number of features that you need to look at when comparing the many different hosting websites there are out there. Only you can know what features you need and how much you are willing to pay in order to get your website running to the highest of standards.

All of these factors above and many more besides are of paramount importance when choosing your host, so it is very important that you know what you want and shop around to see as many different offers as you possibly can find.

simplewebhosting.co.uk is one of the UK’s longest established web hosts.

What a Blog Can Do For Your Business

Sunday, February 21st, 2010

With the surging power of the Internet, businesses are now being forced to harness the power of the web in order to show that they are in touch with the modern age. The Internet also allows for a second level of communication with prospective customers, which can humanise a business and make your organisation and therefore your products more personable as a whole.

Also, it is important for companies to ensure that they have regularly updated content on their website. This is the only way that people are going to return to the website regularly and therefore it is the only way they will come across information on new services and offers that your organisation has set up.

Without doubt, the best way for a company to provide content that is engaging and can be updated is to set up a blog. This means that they can not only boost their content levels, but they can also give the impression of being personable and ready to communicate with customers on more than simply a business level.

There is no hard and fast rule as to what kind of content you should put on a company blog, but usually your content should centre around the subject that you have expertise in. This usually means that your blog content should focus around the product you are trying to sell. Of course, this does not mean that you should limit your content stringently to that one specific subject, but in fact that everything you write should relate to your product in some way. Irrelevant content will not help anyone, least of all your company.

As well as the personal layer a blog adds to your organisation, it also has benefits in terms of search engine optimisation. Blog posts containing key words are always useful to drive traffic to your website through search engines. The more times a certain key word is used, the higher your site will rank in the search pages. Obviously, you have to integrate these words into your work; otherwise it is clear that your content has not had very much effort put into it.

The main danger with blogs is that it is easy to forget to update them and this means that the entire concept of engaging and regularly updated content is thrown out of the window. It is important that you have someone dedicated who you can rely on to produce regular content to the same high quality as they began with. There is nothing worse than a blog which goes off the boil after the first month or so. A blog that does not get updated is absolutely no use to anyone and isn’t going to do your company any favours.

Nonetheless, a blog is a fabulous tool for any company as the benefits of it are huge and it gives your website a more interesting feel and gives prospective customers some information about why your company has the expertise required and why they should buy from you.

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