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April 2010 Uptime Report – drum roll please …

Saturday, May 1st, 2010

The results are in for our monthly uptime report for simplewebhosting.co.uk and once again it’s brilliant!

Our average uptime for April across our UK web hosting servers is a whopping 99.97% with more than half of our web servers hitting 100% uptime.

We think you’ll agree that web hosting uptime is critical to your website and at simplewebhosting.co.uk, we’re pretty good at making sure your website levitra prescription stays online.

Word Of Mouth: The Most Powerful Form of Advertising

Friday, April 30th, 2010

Every year, companies big and small spend hundreds, thousands, even millions of pounds on advertising their products and their organisation as a whole. No expense is spared in ensuring that their message and what they have to offer is projected out to as much of their prospective customer base as is humanly possible.

From billboards next to roads, to elegantly created television adverts, even down to animated website banners, advertising is a massive business. However, sometimes techniques that cost very little or even nothing at all can be even more valuable and useful than those that require splashing a tonne of money around. I am referring of course to the advertising technique known as word of mouth.

Word of mouth is simply people talking to each other and passing on the message about your organisation, whether that is a good or bad message. If all someone hears about you is what a particular friend or colleague says, then their entire opinion of your business is going to be based on that opinion.

If it’s a good opinion that they hold, then that is excellent for you as anyone they talk to will also have a positive impression of your organisation, meaning that they would be more inclined to use you for their needs.

Conversely, if the opinion passed on is bad, then this could be disastrous for you because the people they talk to will see the bad experience of the messenger as indicative of your company in general. No-one is going to buy from a company that is seen as giving bad experiences to its customers. That is just a fact of business.

For this reason, it is imperative for an organisation to treat its customers well. These customers are essentially free advertising for your company, so it is important that they are going to be positive about you when they speak to friends and colleagues (i.e. your potential customers in the future). Remember that the better their experiences are with you, the better the impression they will give off of you when they pass on the information to other parties.

Word of mouth is especially important with the addition of social networking into the equation. If your organisation is derided by one unimpressed customer on a social network like Facebook or Twitter, then that information is available to thousands of other people who will now have a negative idea of your company. One online criticism can lead to the kind of slippery slope that would make a PR worker cry.

So in conclusion, word of mouth has the power to either make or break your organisation based on whether your customers tend to leave happy or unhappy. Social networks amplify the power of this word of mouth, meaning that it is no longer a serious consideration, instead becoming something that must be monitored meticulously.

The more people you can get talking about your company in a good light, the better the public image you create and the more customers you get.

Did You Know … simplewebhosting.co.uk is trusted by VeriSign

Friday, April 23rd, 2010

The VeriSign Trust Seal shows the world that VeriSign has confirmed simplewebhosting.co.uk‘s identity and that our site has passed the VeriSign malware scan. The biggest companies in the world secure their websites with VeriSign and inspire confidence by showing the VeriSign seal.

So you can be sure that when you buy web hosting and domain names from simplewebhosting.co.uk, you’re in safe hands.

Should I Have Advertising On My Website?

Saturday, April 17th, 2010

Advertising, to many, is seen as one of the horrors of the internet. For many regular internet users, the distraction and annoyance of adverts is something that plagues a lot of websites and makes advertising an enemy to many of those who spend their time browsing the online world.

Hideous animations and flashing images that distract the user horrendously from the page seem to be a common feature on certain kinds of websites and it is these that have given the entire concept of advertising a bad name. However, done correctly, a bit of advertising can serve a purpose and serve it well.

If a business sets aside a small area of their website for some advertising, then they can offer that space to other companies for a small fee. Choosing to charge weekly or monthly prices means that there is a constant stream of income on the way in from these people and this can be very valuable money to your business particularly if your site receives a lot of hits as this means that you will be able to charge higher prices for your advertising.

Some of the most popular websites on the internet can refuse to charge a lot of money for advertising due to the number of visitors they consistently get. This means that advertising can become a strong source of revenue for these companies and some companies are even able to offer their services for free based on the amount of money that they can generate for having a small amount of advertising on their pages.

However, it is very important indeed that you manage the kind of advertising which ends up on your website very carefully. Large advertising banners are a big turn off to those visiting the page and animated advertisements, unless they are very understated, are inadvisable as they attract the attention of the viewer away from your content and can also be irritating.

I know that I in the past have given up on whole businesses simply because the advertising on their website was so annoying. It seems extreme, but these are some of the consequences that can incur if you incorrectly manage the placement of advertising on your website. It is something that has to be done well.

Equally, the content of the adverts is important. There is no way that a website for a company aimed at families can be advertising products that are only suitable for adults. This confuses the viewer and can often give them an incorrect view of your organisation based on what they have seen on your advertising. It doesn’t matter that you haven’t generated the content yourself. The fact that it is on your website connects it intrinsically to your business and therefore your corporate image.

So in conclusion, well-managed advertising can be an excellent way to bring some extra revenue into your company through your website. However, if done badly, it can lead to some very serious consequences for you and your business. It is up for you to decide whether this is a risk worth taking.

How to Write the Best Website Content

Wednesday, April 14th, 2010

So you’ve created the perfect design for your website. It looks beautiful and you are sure that a page this pretty is going to draw in hundreds of new customers to send your revenue flying through the roof. But there is one problem. Your website currently lacks content. How are people going to find out about all of your amazing products? levitra buy online You are going to have to write something and it has to be good.

Basically, website content is pivotal to whether the page is successful in serving its purpose. If you write something brilliant, then there is every chance that you will see a huge positive change in your sales patterns. However, equally, if your content looks unprofessional and is poorly written, then this will drive people away from your products in an instant, regardless of how good this product might be. Psychologically, poorly written content is the Achilles heel of any website.

The cardinal sin for me is when people’s website content has not been properly proofread. There is nothing worse when I look at a webpage and I see spelling and grammar errors or poor sentence structure. I would expect someone who has put the time into developing a professional website to invest a few minutes reading through what they have written to ensure that it all makes sense and adheres to basic linguistic rules.

One of the main problems I find is that people are willing to shell out a tonne of money on someone to design their website and make sure that the aesthetics of it are up to scratch, yet they feel like they can so the writing fine for themselves. Often though, they can’t. Quite often, it would have been a perfectly justifiable expense for them to pay a little bit of money for someone with a bit of talent and professionalism to write some decent content for them.

The problem is that everyone can write. Or rather, everyone thinks that they can write. Really, everyone has the capacity to write something, but not everyone can write something that is worthy of being published on a commercial website. When what you need is eloquence, subtlety and persuasion, you often just get rubbish.

What website content needs is enough subtlety that people want to buy the product to find out everything, but giving away enough information so that people know what they’re getting. This balance is integral.

Also, you need to word things properly so that a person can read them without wondering what you are on about or considering your intelligence. For example, if your vocabulary is not professional enough, they might see you as the wrong business to buy from, which is definitely bad.

So to conclude, website content is a more delicate art than it first seems and sometimes it is better to turn to a professional for quality instead of taking the risk as to whether what you are able to write is good enough to keep the customers coming in.

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