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Posts Tagged ‘web design’

How to Write the Best Website Content

Wednesday, April 14th, 2010

So you’ve created the perfect design for your website. It looks beautiful and you are sure that a page this pretty is going to draw in hundreds of new customers to send your revenue flying through the roof. But there is one problem. Your website currently lacks content. How are people going to find out about all of your amazing products? levitra buy online You are going to have to write something and it has to be good.

Basically, website content is pivotal to whether the page is successful in serving its purpose. If you write something brilliant, then there is every chance that you will see a huge positive change in your sales patterns. However, equally, if your content looks unprofessional and is poorly written, then this will drive people away from your products in an instant, regardless of how good this product might be. Psychologically, poorly written content is the Achilles heel of any website.

The cardinal sin for me is when people’s website content has not been properly proofread. There is nothing worse when I look at a webpage and I see spelling and grammar errors or poor sentence structure. I would expect someone who has put the time into developing a professional website to invest a few minutes reading through what they have written to ensure that it all makes sense and adheres to basic linguistic rules.

One of the main problems I find is that people are willing to shell out a tonne of money on someone to design their website and make sure that the aesthetics of it are up to scratch, yet they feel like they can so the writing fine for themselves. Often though, they can’t. Quite often, it would have been a perfectly justifiable expense for them to pay a little bit of money for someone with a bit of talent and professionalism to write some decent content for them.

The problem is that everyone can write. Or rather, everyone thinks that they can write. Really, everyone has the capacity to write something, but not everyone can write something that is worthy of being published on a commercial website. When what you need is eloquence, subtlety and persuasion, you often just get rubbish.

What website content needs is enough subtlety that people want to buy the product to find out everything, but giving away enough information so that people know what they’re getting. This balance is integral.

Also, you need to word things properly so that a person can read them without wondering what you are on about or considering your intelligence. For example, if your vocabulary is not professional enough, they might see you as the wrong business to buy from, which is definitely bad.

So to conclude, website content is a more delicate art than it first seems and sometimes it is better to turn to a professional for quality instead of taking the risk as to whether what you are able to write is good enough to keep the customers coming in.

How A Business Can Use Twitter To Its Advantage

Tuesday, April 13th, 2010

Twitter is probably the fastest growing of all of the social networking websites on the internet. Due to huge celebrity influences from the likes of Stephen Fry and Jonathan Ross, the sites popularity has gone through the roof and hordes of people visit the website every day. Unsurprisingly, this has meant that business now want a slice of this huge user base and want to eke as much profit out of using Twitter as they possibly can.

However, any business on Twitter constantly has to keep a state of equilibrium. They want to be able to do as much advertising for their company as they possibly can, but they also don’t want to go too far and be branded a “spam account” or just be so uninteresting that no-one bothers to follow them. It is an interesting dilemma that has no easy solution, but there are a few measures that you can take to prevent Twitter being another damp marketing squib.

Perhaps one of the main benefits of using any social network to promote your business is that it can be used to make your company seem personable. This means that your prospective customer base will see you as a normal person with a product to sell as opposed to a cold and buying levitra online unemotional marketing machine. You would be surprised at how much of a difference this makes when a customer chooses what product they wish to buy.

Thus, the best idea with your Twitter account is for somewhere between half and three quarters of your tweets to be the kind of thing that a normal worker would tweet about, perhaps casually mentioning business-related things, but keeping up the pretence of being a human being who does everything in a human way. The rest of your tweets can be subtle links to product pages and various other methods of promotion.

Another use of Twitter for a business is that it can be a good way to publicise the blog that we recommended you write in another of our articles. If you post links to your blog posts on Twitter, then you are far more likely to have people reading them than if you just let them sit on your website waiting for people to look at. This also serves as a good way to direct people to the website for your company and product without it looking like a blatant attempt at marketing.

So, used subtly, Twitter can be an invaluable tool for a businessman or someone trying to market a product. The vast audience of customers on offer means that the potential rewards for success in this filed are very high indeed and it can cause a surge in your profits with all of the new people that are becoming aware of your product.

However, it is a double-edged sword and you must be careful to manage your account in a way that does not come across as blatant marketing so as not to alienate all of those wonderful people that you hope are going to become your customers.

You can follow simplewebhosting.co.uk on Twitter at http://twitter.com/simplestatus

How You Can Make Your Homepage Attractive To Your Visitors

Sunday, April 11th, 2010

Your homepage is the most important page of your website. It is the first thing that most of your visitors will see and so it is of paramount importance that this page is good enough to entice the reader into looking at even more of your content and henceforth learning more about your company and the products you have on offer.

The more attractive your homepage is the more chance there is of visitors deciding to stay on your website for longer and thus read through more of your information and products. For this reason, it is imperative that you work hard on your homepage in order to make sure that it is attractive enough to lure in the customers.

So, what can you do to make the homepage of your website great for your visitors to look at?

Firstly, the trick is minimalism. No-one is going to look at a website that is too flashy and over the top. If you cover your page with flashing images and massive banners, then there is absolutely no chance of visitors spending enough time on your website to come into contact with the information on your company and your products.

As well as this, it is important that you do not cover your homepage in reams of text. If all of your text and information is found on the homepage, then no-one is going to look deeper through the site in order to see the depth of the other information on your website and the product pages that you really want them to look at in order to find the information on your actual products.

Even better, you can use the homepage in order to tease the reader as to the contents within. If your homepage content is well written, then it can be the ultimate hook to bring the reader around to looking at the further information on your website and thus buy soma online buying your products in the end. The more you play on what the reader wants, the more chance you have of them getting to buy your product eventually.

Crucially however, the homepage for your business has to look professional. There is no point trying to sell your product to people using a website that looks like it has been designed by someone who doesn’t know what they are doing. Due to this, it is often best to seek a professional to do the designing for you as they will definitely be able to produce something that is befitting of the level of professionalism that you want to convey with your website as a whole.

So to conclude, the homepage of your website is very important indeed as it is the main hook you will use to lure a reader into the rest of your content and products. A well designed homepage is certain to cause a huge upwards spike in your revenue whereas a poor design is certain to gain you no success at all.

The Importance of Good Quality Web Copy

Wednesday, March 17th, 2010

When a visitor comes to your website, the first thing they will see is your eye-catching graphics. If they like what they see, then they will read through the text on cheap levitra the website. This is called the copy and it is the way in which you will communicate all of the important information about your company to the prospective customers reading it.

For this reason, it is imperative that the copy that you choose to put on the pages of your website is well-written, coherent and to the point. There is very little purpose to reams and reams of text which is shambolic and rambles on for pages and pages, beating around the bush so much that the actual idea of what you want to say is gone. Web copy must always be precise and succinct.

Web copy is also the main portion of your website which you will adapt for search engine optimisation (SEO). The use of a certain keyword or key phrase can help search engines to rank your website as being relevant to people who want information on a certain topic. If you use a certain key phrase or word enough, you can fly up the search rankings, driving more people to visit your page.

SEO is an amazing tool to get people to visit your website where you can subsequently sell them your goods and services. Without SEO, you won’t get as many visitors to your page and therefore you won’t sell as much, which means you won’t earn as money. That is how important the copy of your website is.

So, how do you get good web copy? Well, you could write it yourself. As long as you have a strong grasp of language and are able to write using decent spelling and grammar, then you can write some simple content. It’s even better if you have an idea of how SEO works because you can then tailor your writing around a certain set of keywords, meaning that your web copy is perfect for search engines to find.

The alternative is to hire a professional writer to do the work for you. They will almost certainly know the ins and outs of SEO and will definitely be able to produce precise and succinct copy for you with immaculate spelling and grammar. Their content will no doubt hit all the right buttons and will market your business in exactly the way you want it to. For this reason, it is usually better to hire someone, provided that you can afford it of course.

So in summary, web copy is a very important part of any website and thus it must be perfected and optimised for search engines before it can even go near your actual online page. It can be done yourself, but it is usually better to hire a more qualified freelancer to do the writing for you as they have the years of expertise and ability to produce something that is both engaging and optimised.

Using Social Media To Promote Your Business

Monday, March 15th, 2010

In this day and age, social media is an essential area for marketing. With the rise in popularity of websites like Facebook and Twitter, businesses are now realising that these sites can be used as a valuable tool to get information about their products out to the masses. Almost everyone is a member of at least one social networking page and therefore there is huge potential for customers if you put some information out there on these pages.

However, there is a delicate balance between utilising social media to promote your business and going too far, receiving a reputation for being a spammer. There is nothing worse than overdoing it because then people are just going to avoid what you are saying and associate your website in general with spam. This kind of reputation is the worst thing a business can ever have on a social networking site as that is pretty much the final nail in the popularity coffin.

So, it is important to be subtle. For example, if you set up a Twitter account for your business, the balance is integral to remaining fairly popular. If you just go on there and repeatedly post links to your website and your products, then no-one is going to be interested in following you. However, if you strike a balance between more general tweets and those that are plugging your products, then people will follow you to monitor the more interesting stuff, seeing the links to your site in amongst them and going to try it out.

Facebook is similar in that you can create a fan page for your business, but you have to be very careful with the frequency of your updates. Also, it is good to vary the content of your updates, so sometimes you should post an interesting link to something related or an intriguing question based on your topic. This adds a social and personable layer to your business which means people are more likely to visit your page and access the content that you want them to look at.

Other social networks have similar features for promotion and thus you have to maintain a similar balance. It is also crucial that you do remain updating the pages regularly as otherwise people will never look at the page so, when you do update, no-one will see it, which is a major tragedy. Therefore, it is important that you do periodic updates to keep people coming.

So in summary, social networks are a vital tool in this day and age for businesses to use in order to spread the word about what they offer to their customers. However, it can also be a curse as the potential losses in reputation are massive if the balance of advertising to interesting content is not carefully monitored.

My advice to a company would be that you should use social media definitely to market yourself, but try your best to propecia online prescription make sure your advertising is not the sole focus of your social media presence. Try to invite response as this makes you seem like a company worth associating with.

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