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How People Can Contact You via Your Website

Wednesday, April 28th, 2010

One of the primary functions of a website is to be a platform by which your customer base (or those that may become your customer base) can get in contact with you or your organisation in general. If someone hears of your business or one of your products, the first thing they will look at in order to contact you is your online presence.

For this reason, it is imperative that your contact details are a) available on the website and b) easy to find, so that the user does not have to trawl through the entire website for hours just so that they can send you a quick email.

So, where should you put your contact information and how should it be conveyed to your web users?

Our recommendation is that you utilise a system on your website called a contact form. You will doubtless have seen these around the internet and they are by far the best way to get contact from potential customers.

They are very simple for the user to work with as they simply ask for some basic personal information for purposes of identification and reply, then have an input box for the user to put their message in. There is no way this procedure could be easier for the user to go through. The message they input and their details can then be sent through to you, direct to your email for an even more convenient means of receiving and replying to the queries and comments of those contacting you.

Another advantage of these forms is that you do not have to publish your actual email address online. If you were to publish this, then you become very susceptible indeed to spam. Not having to publish this means that the spammers won’t be able to target you as easily and your inbox will remain clearer.

Also, you are able to add a captcha image or other checking system to ensure that the message is being submitted by an actual human being and not a machine or spambot. Yet again, this method allows you to limit the amount of spam and unnecessary messages that can make their way into your inbox, keeping you from getting to the emails that really matter.

Of course, this information has to be easy for the user to get to and so the best way to go is to add a button to your navigation bar saying something along the lines of “Contact Us”. This ensures immediately that there is no confusion as to where you can be contacted.

So to conclude, the methodology for contacting you via your website is very important as the ease of it governs whether any of the prospective customers who visit your site will actually bother to pursue contact with you. A contact form is a lovely way to set up this contact, so putting one into place can lead to a tonne of new customers rolling in.

Did You Know … simplewebhosting.co.uk is trusted by VeriSign

Friday, April 23rd, 2010

The VeriSign Trust Seal shows the world that VeriSign has confirmed simplewebhosting.co.uk‘s identity and that our site has passed the VeriSign malware scan. The biggest companies in the world secure their websites with VeriSign and inspire confidence by showing the VeriSign seal.

So you can be sure that when you buy web hosting and domain names from simplewebhosting.co.uk, you’re in safe hands.

Should I Have Advertising On My Website?

Saturday, April 17th, 2010

Advertising, to many, is seen as one of the horrors of the internet. For many regular internet users, the distraction and annoyance of adverts is something that plagues a lot of websites and makes advertising an enemy to many of those who spend their time browsing the online world.

Hideous animations and flashing images that distract the user horrendously from the page seem to be a common feature on certain kinds of websites and it is these that have given the entire concept of advertising a bad name. However, done correctly, a bit of advertising can serve a purpose and serve it well.

If a business sets aside a small area of their website for some advertising, then they can offer that space to other companies for a small fee. Choosing to charge weekly or monthly prices means that there is a constant stream of income on the way in from these people and this can be very valuable money to your business particularly if your site receives a lot of hits as this means that you will be able to charge higher prices for your advertising.

Some of the most popular websites on the internet can refuse to charge a lot of money for advertising due to the number of visitors they consistently get. This means that advertising can become a strong source of revenue for these companies and some companies are even able to offer their services for free based on the amount of money that they can generate for having a small amount of advertising on their pages.

However, it is very important indeed that you manage the kind of advertising which ends up on your website very carefully. Large advertising banners are a big turn off to those visiting the page and animated advertisements, unless they are very understated, are inadvisable as they attract the attention of the viewer away from your content and can also be irritating.

I know that I in the past have given up on whole businesses simply because the advertising on their website was so annoying. It seems extreme, but these are some of the consequences that can incur if you incorrectly manage the placement of advertising on your website. It is something that has to be done well.

Equally, the content of the adverts is important. There is no way that a website for a company aimed at families can be advertising products that are only suitable for adults. This confuses the viewer and can often give them an incorrect view of your organisation based on what they have seen on your advertising. It doesn’t matter that you haven’t generated the content yourself. The fact that it is on your website connects it intrinsically to your business and therefore your corporate image.

So in conclusion, well-managed advertising can be an excellent way to bring some extra revenue into your company through your website. However, if done badly, it can lead to some very serious consequences for you and your business. It is up for you to decide whether this is a risk worth taking.

Did You Know … we can now register domains for Australia, New Zealand, Hong Kong and Singapore?

Friday, April 16th, 2010

Using our dedicated domain names website, simpledomainnames.co.uk, you can register over 70 different types of domain name; now including .com.au, .net.au and .org.au for Australia, .co.nz, .net.nz and .org.nz for New Zealand, .hk for Hong Kong and .sg for Singapore.

Head over to simpledomainnames.co.uk today to ensure you’ve got your domain name.

How to Write the Best Website Content

Wednesday, April 14th, 2010

So you’ve created the perfect design for your website. It looks beautiful and you are sure that a page this pretty is going to draw in hundreds of new customers to send your revenue flying through the roof. But there is one problem. Your website currently lacks content. How are people going to find out about all of your amazing products? levitra buy online You are going to have to write something and it has to be good.

Basically, website content is pivotal to whether the page is successful in serving its purpose. If you write something brilliant, then there is every chance that you will see a huge positive change in your sales patterns. However, equally, if your content looks unprofessional and is poorly written, then this will drive people away from your products in an instant, regardless of how good this product might be. Psychologically, poorly written content is the Achilles heel of any website.

The cardinal sin for me is when people’s website content has not been properly proofread. There is nothing worse when I look at a webpage and I see spelling and grammar errors or poor sentence structure. I would expect someone who has put the time into developing a professional website to invest a few minutes reading through what they have written to ensure that it all makes sense and adheres to basic linguistic rules.

One of the main problems I find is that people are willing to shell out a tonne of money on someone to design their website and make sure that the aesthetics of it are up to scratch, yet they feel like they can so the writing fine for themselves. Often though, they can’t. Quite often, it would have been a perfectly justifiable expense for them to pay a little bit of money for someone with a bit of talent and professionalism to write some decent content for them.

The problem is that everyone can write. Or rather, everyone thinks that they can write. Really, everyone has the capacity to write something, but not everyone can write something that is worthy of being published on a commercial website. When what you need is eloquence, subtlety and persuasion, you often just get rubbish.

What website content needs is enough subtlety that people want to buy the product to find out everything, but giving away enough information so that people know what they’re getting. This balance is integral.

Also, you need to word things properly so that a person can read them without wondering what you are on about or considering your intelligence. For example, if your vocabulary is not professional enough, they might see you as the wrong business to buy from, which is definitely bad.

So to conclude, website content is a more delicate art than it first seems and sometimes it is better to turn to a professional for quality instead of taking the risk as to whether what you are able to write is good enough to keep the customers coming in.

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