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How A Business Can Use Twitter To Its Advantage

Tuesday, April 13th, 2010

Twitter is probably the fastest growing of all of the social networking websites on the internet. Due to huge celebrity influences from the likes of Stephen Fry and Jonathan Ross, the sites popularity has gone through the roof and hordes of people visit the website every day. Unsurprisingly, this has meant that business now want a slice of this huge user base and want to eke as much profit out of using Twitter as they possibly can.

However, any business on Twitter constantly has to keep a state of equilibrium. They want to be able to do as much advertising for their company as they possibly can, but they also don’t want to go too far and be branded a “spam account” or just be so uninteresting that no-one bothers to follow them. It is an interesting dilemma that has no easy solution, but there are a few measures that you can take to prevent Twitter being another damp marketing squib.

Perhaps one of the main benefits of using any social network to promote your business is that it can be used to make your company seem personable. This means that your prospective customer base will see you as a normal person with a product to sell as opposed to a cold and buying levitra online unemotional marketing machine. You would be surprised at how much of a difference this makes when a customer chooses what product they wish to buy.

Thus, the best idea with your Twitter account is for somewhere between half and three quarters of your tweets to be the kind of thing that a normal worker would tweet about, perhaps casually mentioning business-related things, but keeping up the pretence of being a human being who does everything in a human way. The rest of your tweets can be subtle links to product pages and various other methods of promotion.

Another use of Twitter for a business is that it can be a good way to publicise the blog that we recommended you write in another of our articles. If you post links to your blog posts on Twitter, then you are far more likely to have people reading them than if you just let them sit on your website waiting for people to look at. This also serves as a good way to direct people to the website for your company and product without it looking like a blatant attempt at marketing.

So, used subtly, Twitter can be an invaluable tool for a businessman or someone trying to market a product. The vast audience of customers on offer means that the potential rewards for success in this filed are very high indeed and it can cause a surge in your profits with all of the new people that are becoming aware of your product.

However, it is a double-edged sword and you must be careful to manage your account in a way that does not come across as blatant marketing so as not to alienate all of those wonderful people that you hope are going to become your customers.

You can follow simplewebhosting.co.uk on Twitter at http://twitter.com/simplestatus

How You Can Make Your Homepage Attractive To Your Visitors

Sunday, April 11th, 2010

Your homepage is the most important page of your website. It is the first thing that most of your visitors will see and so it is of paramount importance that this page is good enough to entice the reader into looking at even more of your content and henceforth learning more about your company and the products you have on offer.

The more attractive your homepage is the more chance there is of visitors deciding to stay on your website for longer and thus read through more of your information and products. For this reason, it is imperative that you work hard on your homepage in order to make sure that it is attractive enough to lure in the customers.

So, what can you do to make the homepage of your website great for your visitors to look at?

Firstly, the trick is minimalism. No-one is going to look at a website that is too flashy and over the top. If you cover your page with flashing images and massive banners, then there is absolutely no chance of visitors spending enough time on your website to come into contact with the information on your company and your products.

As well as this, it is important that you do not cover your homepage in reams of text. If all of your text and information is found on the homepage, then no-one is going to look deeper through the site in order to see the depth of the other information on your website and the product pages that you really want them to look at in order to find the information on your actual products.

Even better, you can use the homepage in order to tease the reader as to the contents within. If your homepage content is well written, then it can be the ultimate hook to bring the reader around to looking at the further information on your website and thus buy soma online buying your products in the end. The more you play on what the reader wants, the more chance you have of them getting to buy your product eventually.

Crucially however, the homepage for your business has to look professional. There is no point trying to sell your product to people using a website that looks like it has been designed by someone who doesn’t know what they are doing. Due to this, it is often best to seek a professional to do the designing for you as they will definitely be able to produce something that is befitting of the level of professionalism that you want to convey with your website as a whole.

So to conclude, the homepage of your website is very important indeed as it is the main hook you will use to lure a reader into the rest of your content and products. A well designed homepage is certain to cause a huge upwards spike in your revenue whereas a poor design is certain to gain you no success at all.

How Can I Ensure My Website Is Backed Up?

Tuesday, April 6th, 2010

The prospect of your website suddenly disappearing from cyberspace is a horrid thought that plagues the mind of many webmasters. People spend hours of their lives designing and developing their online presence, meticulously working out how every page should look and writing reams of content to adorn these pages. Imagine if all that were just to disappear one day. How would you feel then?

You would be very annoyed. It would be absolute torture for anybody who had worked hard on something to see all of their work go up in smoke based on one little problem. The answer to getting peace of mind based on this kind of issue is to make backup copies of your website to be stored in various locations. This means that you needn’t worry if the online version of your site goes kaput as you can easily restore it in all its glory!

So, how do you backup the files for your website? If you use an online site management tool such as cPanel, then they should have a built in backup feature that creates a compressed file which, when extracted, provides all of the files from your website.

If you do not use one of these services, then you can obtain all of the files from your website using a properly configured FTP client, such as the one built into Adobe Dreamweaver or the freeware FTP Surfer. These all allow you to make copies of every file which runs your website.

Once you have the files on your computer, there is a huge number of other methods you could use to ensure that you have even more backup copies of your website. You can put the files on USB memory sticks, external hard drives and CD-ROMs, meaning that there are many layers of protection for your site, giving you a lot more piece of mind than if the files are only held in existence by the strength of a particular web server.

Of course, the issue here lies in the fact that your website is likely to update regularly and thus the backups have to be carried out very regularly in order to keep up with the rapidly changing content on your pages. The easiest way to get around this kerfuffle is to come up with a backup schedule. Perhaps more lengthy backups such as the one to CD-ROM should be weekly or even monthly affairs whereas buy levitra on line swift file transfer to external HDDs and memory sticks can be done daily.

Therefore, it is easy to keep your website backed up and thus there is very little room for complaint if a server issue happens to suck your website into the black hole of dead cyberspace. Huge numbers of easy backup solutions exist and the more you decide to use, the better it will be for you.

Great anguish can be avoided with a rigorous backup schedule as you never have to worry about losing all of your hard work. It just goes to show that there is no substitute for good old peace of mind.

Happy Easter from simplewebhosting.co.uk

Friday, April 2nd, 2010

We’d like to take this opportunity to wish all our web hosting, web design and domain name customers a very Happy Easter and we hope you enjoy the long weekend holiday (if you have one!)

Our offices (including telephone lines) will be closed Good Friday, Saturday, Sunday and Easter Monday but we will continue to offer e-mail and ticket support throughout the holiday period and, of course, be monitoring your web servers to ensure they all work as they should.

March – another great web hosting uptime month!

Thursday, April 1st, 2010

Just as we do month after month, we’ve provided our many thousands of satisfied web hosting clients with a near-perfect, guarantee-beating 99.99% uptime for the month of March with most of our web servers purchase levitra online achieving a perfect 100% uptime.

Not bad eh?

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