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Why Your Business Really Needs a Website

Monday, May 24th, 2010

In these current times of huge technological advance, it is becoming increasingly important for businesses to have a presence on the internet. A recent study from the UK Online Measurement company (UKOM) showed that British people spend 65% more time online now than they did three years ago. This surely shows that the online market is the best way to get in touch with and persuade your potential customers.

There is absolutely no limit to the amount of people that you can access by having a website. In theory, anyone in the world can access your website and so that is a pretty much bottomless pool of customers that you have the potential to impress.

Compared to the costs of setting up an advertising campaign to target various people, simply making a website is amazingly cheap. The costs of web hosting and domain names (especially those that we provide) is competitively low and the running costs of the average website are absolutely tiny compared to running a large advertising campaign.

Advertising on the internet is equally cheap and easy. The same study from UKOM showed that around a quarter of the time spent online is spent on social networking websites. These websites are an absolutely perfect way to reach customers. Even simply posting a link to your page every now and then in a relevant location generates a bit of a buzz around your content and can get people visiting your site who would never have even thought about it otherwise. And all of this is completely free of charge.

Another advantage of a website is that it provides you with a place to provide a depth of extra information on your products. On promotional material, where space costs money, being able to simply add a web address for further information is a valuable concept and can save you a tonne of money in the long run, particularly if you print and distribute promotional material a lot.

A website also gives your company a personal edge, with email providing a far more personable means of contact than the traditional idea of writing a letter to a company that you wish to contact. This sense of humanity goes further if your business sets up a presence on social networking websites like Facebook and Twitter as this gives an even more informal means of contact between customer and trader.

Websites have a huge number of potential advantages for a business, as stated above. The results of the UKOM study show that internet use in Britain is more prevalent than ever before, meaning that the use of the internet as a marketing tool is likely to increase as well. It has reached the point now where almost every company has some form of presence online and those that don’t have one are being left behind in the dark.

So don’t let your business be one of those that are left behind. Set up your website today with the help of us at simplewebhosting.co.uk.

Did You Know … simplewebhosting.co.uk offers freephone telephone support

Friday, May 21st, 2010

The most common feedback we get from customers is how impressed they are that we offer UK based, freephone telephone support with any of our web hosting plans.

So if you’re stuck with something and need a helping hand or just fancy a chat, give us a call FREE on 0800 619 1970.

Using Email to Keep Customers Coming Back

Thursday, May 6th, 2010

So, a prospective customer has visited your website. They have had a decent look around and read through the information that you have on offer. You are now in their mind as the kind of organisation that they will consider buying products from in the future, but they don’t want to keep having to check the website all the time in order to see the content that you have on offer.

How can they keep up with your latest products and blog posts without constantly having to check back just in case there happens to be something that they have missed out on?

The answer is that you set up a mailing list. This allows those that want to keep up to date with the happenings within your business and the products that you have on offer to subscribe to have news on your organisation emailed directly to them. Subscribers will be sent regular updates on what is going on within the company and also announcements about exciting changes and features.

Initially setting up a mailing list function is easy and it essentially operates itself. There are even online services that the less tech-savvy webmaster can use in order to set up a mailing list for their website. It requires very little levitra 10mg maintenance as addresses are added automatically when a user signs up and you simply have to write the email. Such a simple system is surely something that every webmaster should take into consideration?

For the user, it couldn’t possibly be either. All they have to do is input their email address (and sometimes some other basic personal information) into a form on the website and then they will be added to the list of people who have the email sent to them when it is written by the webmaster. They then just have to wait for the webmaster to send out an email and it will appear in their inbox with no more action from them. It couldn’t be easier.

Another advantage of this is the regularity with which people check their emails. Many computer users check their emails more than once a day and some have programs that run constantly and alert them when an email is received, meaning that they will be very fast in receiving the message.

This gives you comfort as an organisation because it lets you know that your information will get out to the mailing list very quickly and that those who have signed up will get all of the information that you wanted them to get. It is a sure-fire way to keep interested parties informed.

So to conclude, email mailing lists are a perfect feature for regularly updated websites to use as it allows users to keep up to date with everything that the organisation is up to without having to constantly visit the site. Ease of use is the main factor, ensuring that your business can get that valuable information out there, targeted to the people who will actually be interested in reading it.

Google loves our FAST UK web hosting ;)

Tuesday, May 4th, 2010

There has been much discussion recently about Google’s decision to use site speed as a search ranking factor in the web hosting industry; not all of it positive. However, here at simplewebhosting.co.uk we think it’s a great idea!

Put simply, what Google is saying is that the faster your website loads, the better search engine ranking you’ll get over your competitors. Now a lot of this will be down to you making sure that your home page isn’t littered with large images that will take a long time to download but it’s also down to us making sure that our web servers are working at their optimum to deliver your website as quickly as possible.

One Tuesday morning, we conducted a very un-scientific experiment with our friends at Pingdom against three random competitors of ours and were quite surprised with the results. simplewebhosting.co.uk, hosted on one of our UK web servers, loaded the fastest out of all! Now we’re only talking milliseconds here but in the great race to get the best search engine position these milliseconds will make a difference.

The results:

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April 2010 Uptime Report – drum roll please …

Saturday, May 1st, 2010

The results are in for our monthly uptime report for simplewebhosting.co.uk and once again it’s brilliant!

Our average uptime for April across our UK web hosting servers is a whopping 99.97% with more than half of our web servers hitting 100% uptime.

We think you’ll agree that web hosting uptime is critical to your website and at simplewebhosting.co.uk, we’re pretty good at making sure your website levitra prescription stays online.

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