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New goMobi features now available

Monday, April 30th, 2012

As of this morning, our goMobi mobile website publishing service has been updated to v1.6.

There are quite a few small changes and additions to the goMobi service, but the overall experience remains very similar to what it was for those using the Site Builder. It remains very intuitive and existing sites will continue to work just fine.

That said, there are quite a few new features in version 1.6:

New Features:

  • Ability to upload icons to features – a much requested feature!
  • Option to add smartphone bookmark – upload a custom icon to be used when users create a shortcut to the goMobi site on their supported smartphone.
  • Live site preview – the site preview in the Site Builder now emulates the experience on a smartphone.
  • Keywords – improve SEO with meta keywords.
  • New icon set – added a new theme.
  • WordPress and Drupal redirection modules – available from the Advanced Feature or Finish page of the Site Builder.
  • Site sharing options added to Finish page – easily promote your new goMobi site on Facebook, Twitter, Email or by QR code.

Enhancements:

  • Improved Advanced Options – makes it easier for users to access advanced options when desired.
  • New site colour options – users can more completely customize the goMobi site to match the colour palette of their existing site.
  • WYSIWYG Editor added to Coupons – make rich, HTML coupons with images and text.
  • Email option added to Find Us feature – let visitors send you an email to the email address of your choice.
  • Additional language options added to Site Translation feature – more languages supported by the built-in translation feature.
  • Email and SMS options added to the Create Link feature – create a link that opens email or SMS on certain smartphones.
  • Additional Currencies added to mCommerce option – support for ten additional currencies.
  • Video feature limit – increased from four to eight.
  • Number of locations – increased from four to six.

If you’re not already a goMobi user, find out more at http://www.simplewebhosting.co.uk/gomobi

How People Can Contact You via Your Website

Wednesday, April 28th, 2010

One of the primary functions of a website is to be a platform by which your customer base (or those that may become your customer base) can get in contact with you or your organisation in general. If someone hears of your business or one of your products, the first thing they will look at in order to contact you is your online presence.

For this reason, it is imperative that your contact details are a) available on the website and b) easy to find, so that the user does not have to trawl through the entire website for hours just so that they can send you a quick email.

So, where should you put your contact information and how should it be conveyed to your web users?

Our recommendation is that you utilise a system on your website called a contact form. You will doubtless have seen these around the internet and they are by far the best way to get contact from potential customers.

They are very simple for the user to work with as they simply ask for some basic personal information for purposes of identification and reply, then have an input box for the user to put their message in. There is no way this procedure could be easier for the user to go through. The message they input and their details can then be sent through to you, direct to your email for an even more convenient means of receiving and replying to the queries and comments of those contacting you.

Another advantage of these forms is that you do not have to publish your actual email address online. If you were to publish this, then you become very susceptible indeed to spam. Not having to publish this means that the spammers won’t be able to target you as easily and your inbox will remain clearer.

Also, you are able to add a captcha image or other checking system to ensure that the message is being submitted by an actual human being and not a machine or spambot. Yet again, this method allows you to limit the amount of spam and unnecessary messages that can make their way into your inbox, keeping you from getting to the emails that really matter.

Of course, this information has to be easy for the user to get to and so the best way to go is to add a button to your navigation bar saying something along the lines of “Contact Us”. This ensures immediately that there is no confusion as to where you can be contacted.

So to conclude, the methodology for contacting you via your website is very important as the ease of it governs whether any of the prospective customers who visit your site will actually bother to pursue contact with you. A contact form is a lovely way to set up this contact, so putting one into place can lead to a tonne of new customers rolling in.

Should I Have Advertising On My Website?

Saturday, April 17th, 2010

Advertising, to many, is seen as one of the horrors of the internet. For many regular internet users, the distraction and annoyance of adverts is something that plagues a lot of websites and makes advertising an enemy to many of those who spend their time browsing the online world.

Hideous animations and flashing images that distract the user horrendously from the page seem to be a common feature on certain kinds of websites and it is these that have given the entire concept of advertising a bad name. However, done correctly, a bit of advertising can serve a purpose and serve it well.

If a business sets aside a small area of their website for some advertising, then they can offer that space to other companies for a small fee. Choosing to charge weekly or monthly prices means that there is a constant stream of income on the way in from these people and this can be very valuable money to your business particularly if your site receives a lot of hits as this means that you will be able to charge higher prices for your advertising.

Some of the most popular websites on the internet can refuse to charge a lot of money for advertising due to the number of visitors they consistently get. This means that advertising can become a strong source of revenue for these companies and some companies are even able to offer their services for free based on the amount of money that they can generate for having a small amount of advertising on their pages.

However, it is very important indeed that you manage the kind of advertising which ends up on your website very carefully. Large advertising banners are a big turn off to those visiting the page and animated advertisements, unless they are very understated, are inadvisable as they attract the attention of the viewer away from your content and can also be irritating.

I know that I in the past have given up on whole businesses simply because the advertising on their website was so annoying. It seems extreme, but these are some of the consequences that can incur if you incorrectly manage the placement of advertising on your website. It is something that has to be done well.

Equally, the content of the adverts is important. There is no way that a website for a company aimed at families can be advertising products that are only suitable for adults. This confuses the viewer and can often give them an incorrect view of your organisation based on what they have seen on your advertising. It doesn’t matter that you haven’t generated the content yourself. The fact that it is on your website connects it intrinsically to your business and therefore your corporate image.

So in conclusion, well-managed advertising can be an excellent way to bring some extra revenue into your company through your website. However, if done badly, it can lead to some very serious consequences for you and your business. It is up for you to decide whether this is a risk worth taking.

How to Write the Best Website Content

Wednesday, April 14th, 2010

So you’ve created the perfect design for your website. It looks beautiful and you are sure that a page this pretty is going to draw in hundreds of new customers to send your revenue flying through the roof. But there is one problem. Your website currently lacks content. How are people going to find out about all of your amazing products? levitra buy online You are going to have to write something and it has to be good.

Basically, website content is pivotal to whether the page is successful in serving its purpose. If you write something brilliant, then there is every chance that you will see a huge positive change in your sales patterns. However, equally, if your content looks unprofessional and is poorly written, then this will drive people away from your products in an instant, regardless of how good this product might be. Psychologically, poorly written content is the Achilles heel of any website.

The cardinal sin for me is when people’s website content has not been properly proofread. There is nothing worse when I look at a webpage and I see spelling and grammar errors or poor sentence structure. I would expect someone who has put the time into developing a professional website to invest a few minutes reading through what they have written to ensure that it all makes sense and adheres to basic linguistic rules.

One of the main problems I find is that people are willing to shell out a tonne of money on someone to design their website and make sure that the aesthetics of it are up to scratch, yet they feel like they can so the writing fine for themselves. Often though, they can’t. Quite often, it would have been a perfectly justifiable expense for them to pay a little bit of money for someone with a bit of talent and professionalism to write some decent content for them.

The problem is that everyone can write. Or rather, everyone thinks that they can write. Really, everyone has the capacity to write something, but not everyone can write something that is worthy of being published on a commercial website. When what you need is eloquence, subtlety and persuasion, you often just get rubbish.

What website content needs is enough subtlety that people want to buy the product to find out everything, but giving away enough information so that people know what they’re getting. This balance is integral.

Also, you need to word things properly so that a person can read them without wondering what you are on about or considering your intelligence. For example, if your vocabulary is not professional enough, they might see you as the wrong business to buy from, which is definitely bad.

So to conclude, website content is a more delicate art than it first seems and sometimes it is better to turn to a professional for quality instead of taking the risk as to whether what you are able to write is good enough to keep the customers coming in.

How A Business Can Use Twitter To Its Advantage

Tuesday, April 13th, 2010

Twitter is probably the fastest growing of all of the social networking websites on the internet. Due to huge celebrity influences from the likes of Stephen Fry and Jonathan Ross, the sites popularity has gone through the roof and hordes of people visit the website every day. Unsurprisingly, this has meant that business now want a slice of this huge user base and want to eke as much profit out of using Twitter as they possibly can.

However, any business on Twitter constantly has to keep a state of equilibrium. They want to be able to do as much advertising for their company as they possibly can, but they also don’t want to go too far and be branded a “spam account” or just be so uninteresting that no-one bothers to follow them. It is an interesting dilemma that has no easy solution, but there are a few measures that you can take to prevent Twitter being another damp marketing squib.

Perhaps one of the main benefits of using any social network to promote your business is that it can be used to make your company seem personable. This means that your prospective customer base will see you as a normal person with a product to sell as opposed to a cold and buying levitra online unemotional marketing machine. You would be surprised at how much of a difference this makes when a customer chooses what product they wish to buy.

Thus, the best idea with your Twitter account is for somewhere between half and three quarters of your tweets to be the kind of thing that a normal worker would tweet about, perhaps casually mentioning business-related things, but keeping up the pretence of being a human being who does everything in a human way. The rest of your tweets can be subtle links to product pages and various other methods of promotion.

Another use of Twitter for a business is that it can be a good way to publicise the blog that we recommended you write in another of our articles. If you post links to your blog posts on Twitter, then you are far more likely to have people reading them than if you just let them sit on your website waiting for people to look at. This also serves as a good way to direct people to the website for your company and product without it looking like a blatant attempt at marketing.

So, used subtly, Twitter can be an invaluable tool for a businessman or someone trying to market a product. The vast audience of customers on offer means that the potential rewards for success in this filed are very high indeed and it can cause a surge in your profits with all of the new people that are becoming aware of your product.

However, it is a double-edged sword and you must be careful to manage your account in a way that does not come across as blatant marketing so as not to alienate all of those wonderful people that you hope are going to become your customers.

You can follow simplewebhosting.co.uk on Twitter at http://twitter.com/simplestatus

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