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Why Your Business Really Needs a Website

Monday, May 24th, 2010

In these current times of huge technological advance, it is becoming increasingly important for businesses to have a presence on the internet. A recent study from the UK Online Measurement company (UKOM) showed that British people spend 65% more time online now than they did three years ago. This surely shows that the online market is the best way to get in touch with and persuade your potential customers.

There is absolutely no limit to the amount of people that you can access by having a website. In theory, anyone in the world can access your website and so that is a pretty much bottomless pool of customers that you have the potential to impress.

Compared to the costs of setting up an advertising campaign to target various people, simply making a website is amazingly cheap. The costs of web hosting and domain names (especially those that we provide) is competitively low and the running costs of the average website are absolutely tiny compared to running a large advertising campaign.

Advertising on the internet is equally cheap and easy. The same study from UKOM showed that around a quarter of the time spent online is spent on social networking websites. These websites are an absolutely perfect way to reach customers. Even simply posting a link to your page every now and then in a relevant location generates a bit of a buzz around your content and can get people visiting your site who would never have even thought about it otherwise. And all of this is completely free of charge.

Another advantage of a website is that it provides you with a place to provide a depth of extra information on your products. On promotional material, where space costs money, being able to simply add a web address for further information is a valuable concept and can save you a tonne of money in the long run, particularly if you print and distribute promotional material a lot.

A website also gives your company a personal edge, with email providing a far more personable means of contact than the traditional idea of writing a letter to a company that you wish to contact. This sense of humanity goes further if your business sets up a presence on social networking websites like Facebook and Twitter as this gives an even more informal means of contact between customer and trader.

Websites have a huge number of potential advantages for a business, as stated above. The results of the UKOM study show that internet use in Britain is more prevalent than ever before, meaning that the use of the internet as a marketing tool is likely to increase as well. It has reached the point now where almost every company has some form of presence online and those that don’t have one are being left behind in the dark.

So don’t let your business be one of those that are left behind. Set up your website today with the help of us at simplewebhosting.co.uk.

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